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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. I wish I were.

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Google Announces New Advertiser Insights, 'Performance Max' Automated Campaigns

Social Media Today

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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New Research Suggests that Google Misled Advertisers Over Video Ad Placement

Social Media Today

A new report suggests that many TrueView ads did not meet Google's placement standards.

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Google Will Now Require All Advertisers to Confirm Their Identity Under Expansion of Verification Program

Social Media Today

Google is expanding its political ad transparency requirements to all advertisers, providing more insight into its ad listings.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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New Research Suggests that Google Misled Advertisers Over Video Ad Placement

Social Media Today

A new report suggests that many TrueView ads did not meet Google's placement standards.

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