Social Media Today

DECEMBER 8, 2021

If you run Google Ads on your site, and have any UGC elements, you need to abide by Google's content rules.

Google 156

Google UGC Advertising Content 156

Social Media Today

JUNE 28, 2023

A new report suggests that many TrueView ads did not meet Google's placement standards.

Google 137

Google Research Advertising Video 137

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

AUGUST 19, 2020

The world of advertising on Facebook and Instagram is dynamic. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends? Also, note that Google Trends does *not* report direct search volume data.

Trends 215

Trends Google Social Media Comparison 215

Social Media Marketing

APRIL 29, 2019

"Pay Per Click" is typically an advertising system which is quite effortless to decipher and master. Daily nearly three hundred million searches are carried out on the Google, Yahoo, Bing, etc. If your website ranks lower, there is a less chance for it to be clicked, since net visitors tend to reach up to the 3rd page of Google, Yahoo!,

Adwords 102

Adwords Advertising Google Yahoo 102

Social Media Today

AUGUST 6, 2020

Google is adding a range of new audio ad options as more consumers turn to podcasts, digital radio and other streaming options.

Google 216

Google Advertising Engagement Brands 216

Jon Loomer

DECEMBER 14, 2022

I had it tell me a joke about Facebook advertisers. Let’s ask for Facebook advertisers’ biggest challenges. It’s also easy to see a form of this replacing Google Search (assuming Google isn’t creating its own version). This is impressive! I won’t use it, though, I promise. Yeah, not funny.

Advertising 183

Advertising Marketing Aggregator Questions 183

Social Media Today

OCTOBER 25, 2023

Google’s got some new AR tools for advertisers.

Google 184

Google Tools Advertising 184

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Social Media Today

FEBRUARY 8, 2022

The updated platform provides more insight and management options, including new third-party integrations.

Platform 211

Platform Advertising Google 211

Social Media Today

AUGUST 9, 2023

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 129

Google Video Metrics Advertising 129

Social Media Today

AUGUST 9, 2023

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 128

Google Video Metrics Advertising 128

Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise.

Advertising 221

Advertising Google Adwords Engineering 221

Jon Loomer

AUGUST 19, 2020

The world of advertising on Facebook and Instagram is dynamic. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends? Also, note that Google Trends does *not* report direct search volume data.

Trends 125

Trends Google Social Media Comparison 125

Social Media Today

AUGUST 23, 2019

Google is looking to gain agreement from online platforms over new standards in ad tracking in order to address concerns with data privacy.

Proposal 151

Proposal Data Google Advertising 151

Sherrilynne Starkie

OCTOBER 21, 2013

Ever consider a career in advertising? You might be unwittingly embarking on one right now thanks to Google. Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This has been normal practice since the dawn of search and Internet advertising.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JUNE 27, 2018

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. The post Top Five: Major Google Ad overhaul and more appeared first on Sherrilynne Starkie.

Google 170

Google Adwords Case Study Sports 170

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. Outstream ads.

YouTube 107

YouTube Advertising CPA Cost 107

Social Media Today

JULY 7, 2020

Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding.

Trends 218

Trends Campaign Google Tools 218

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 138

Analytics Report Social Media Google 138

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

Advertising 145

Advertising Campaign Social Media How To 145

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Mindjumpers

SEPTEMBER 4, 2012

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. This means that users spend almost double the time on Facebook than on its closest competitor Google. More than 3.2

Advertising 260

Advertising Facebook Comparison Sample 260

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But advertisers love to get cute here with their bids.

Advertising 167

Advertising Facebook CPC CPM 167

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In order to take advantage of Google Tag Manager for standard and custom pixel events, you’ll first need to add the base Facebook pixel code. Install the Base Pixel Code.

Eventful 211

Eventful Google API Facebook 211

MegaBytee

APRIL 24, 2021

PPC stands for Pay-Per-Click advertising campaigns. But no doubt, PPC has benefited a lot of advertisers. People really like Google ads. Do you know 90% of internet users see Google ads? What is Google Ads? The very famous PPC advertising system is called Google Ads. Bing is the most common platform.

Advertising 89

Advertising ROI Paid Search Cost 89

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. billion times. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Oktopost

JANUARY 13, 2020

The internet, more like Google, is still very capable of delivering in-depth knowledge from trustworthy experts. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

yMarketingMatters

JANUARY 27, 2014

, I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Remember that Google+ IS Google!

Google 275

Google URL Real Estate Statistics 275

Social Media Today

MARCH 21, 2022

Google's new ad placement options give advertisers more capacity to support specific business groups.

Google 148

Google Campaign Groups Groups 148

Twist Image

AUGUST 25, 2014

This week we discussed: Amazon is going to become a media and advertising beast. They are about to launch a new advertising platform. Watch out Google. and Google eat itself? Google is planning to offer accounts to kids under 13. What doesn''t Google or Amazon know about us? Google Maps is tracking you.

Advertising 94

Advertising Google YouTube Feed 94

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Audiense

MARCH 10, 2020

Since Google announced the end of third-party cookies within two years’ time, the sector has begun to react and propose alternative ways to reach audiences. Many say that advertisers will depend more on publishers as those will have more power as the gatekeepers of audiences.

Advertising 110

Advertising Proposal Publishing Google 110

agora pulse

JANUARY 30, 2019

Advertising on Facebook is getting more complicated. So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — you can end up making advertising mistakes that cost you both time and money. The first advertising mistake is having no strategy. It is far less stable than Google advertising.

Advertising 116

Advertising Campaign Facebook Analysis 116

Jon Loomer

OCTOBER 20, 2021

First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. Configure the Video Variables in Google Tag Manager. I made some alterations.

Eventful 212

Eventful YouTube Video Google 212

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Email this to a friend?

Advertising 228

Advertising Facebook Adwords B2B 228

Jason Yormark

JANUARY 14, 2013

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience.

Advertising 218

Advertising Review Twitter Microsoft 218