Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Koka Sexton
DECEMBER 26, 2022
It involves a combination of market research, advertising, public relations, and customer relationship management to effectively reach and engage your audience.” It examines the way people think, feel, and act in response to external stimuli, such as advertising campaigns, customer service interactions, and product features.
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