Audiense

JUNE 13, 2017

Any brand that wants to advertise a product or service to a very specific audience should consider the emotional factors that move the audience if they really want to connect with these consumers. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 126

Sports Focus Group Eventful Influencer 126

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. Develop relationships with influencers.

Social Media 191

Social Media Research ROI Technorati 191

Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141

Tools Patterns Adwords Advertising 141

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. advertising. advertising. © 2008 Community Group Therapy. Networking.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Especially in a highly subjective arena like advertising, tastes vary widely. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Twitter sucks at this sort of thing and will pay the price.

Research 107

Research Nielsen Sentiment Facebook 107

Talkwalker SM

JUNE 14, 2016

Follow him on Twitter: @NealSchaffer. Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Especially in a highly subjective arena like advertising, tastes vary widely. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. So here we have the making for consumer generated media as the cornerstone for some of our early advertising for the 2011 Fiesta: Now What? The numbers were great. And really good content too.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Landing Pages – sending clients to unique landing pages depending on source.

ROI 114

ROI SEO Social Media Tips 114

Kikolani

AUGUST 18, 2015

No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Follow these principles, apply them to any of the social advertising platforms you choose and you’ll be well on your way to get a flood of quality, targeted visitors and, hopefully, more leads, commissions and sales.

Content 60

Content How To Reddit Campaign 60

Social Media Network Marketing

MAY 18, 2015

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. First Join The Facebook Group So That You Can Connect With Me In Case You Have Questions Or Need To Know How Best You Are To Proceed. Feel Free To Ask Your Questions.

Yahoo 50

Yahoo Social Media URL Brands 50

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Answers Yahoo!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

AUGUST 14, 2010

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. Do join in.

Social Media 93

Social Media How To ROI Reputation 93

Techipedia: Tamar Weinberg

MARCH 12, 2009

Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. Isn’t that what every business wants–great “word of mouth&# advertising. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics.

Brands 133

Brands Message Boards Travel Forums 133

Writtent Blog

OCTOBER 1, 2013

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Headlines Matter.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Social Media Network Marketing

MAY 31, 2010

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. Unported License. At little cost or effort, a business now potentially can reach far more customers or prospects.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout.

Social Media 40

Social Media Avatar Social Networking Compete 40

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. For Twitter, we recommend 1-2 hashtags per tweet and for Instagram, 6-12 hashtags in the first comment (as opposed to the main caption).

Organization 187

Organization Social Media Content Analysis 187

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Digital Advertising. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Facebook, Twitter, Instagram, LinkedIn, SnapChat, Pinterest and more. HTML, CSS and JavaScript.

Skills 334

Skills Social Media Sysomos Diagrams 334

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Don’t be afraid to sit out on a cultural advertising opportunity if it feels too forced.

Brands 115

Brands Meme How To Advertising 115

Convince & Convert

MAY 18, 2012

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective. That’s a crisis.

Yahoo 115

Yahoo Yammer Social Media Software 115

ProBlogger

JANUARY 30, 2011

Businesses tend to forecast and allocate advertising monies based on consumer feedback, which is unfortunately more “do you like?&# That’s what focus groups have become, haven’t they? “Do Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. Asking the right question.

Buy 46

Buy eBook Compete Small Business 46

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Any update on this?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks. On Twitter, you can use hashtags or keywords. All five had a chuckle and took them off.

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Buffer Social

JANUARY 2, 2019

In fact, one of every four Facebook Pages now use paid advertising as part of their strategy. Brian : What happens when we see this trend emerge is that it gets more competitive and more expensive to advertise. We would all love to say hello to you on social media – especially Twitter! And Facebook accounts for 23% of total U.S.

Trends 111

Trends Social Media Data Authentication 111

Buffer Social

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. It might be time to re-evaluate your advertising strategies on these platforms. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Twitter/X 1.

News 72

News Social Media Marketing Facebook 72

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. What are the best practices for advertising on LinkedIn? Optimizing Your LinkedIn Profile and Use.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

FEBRUARY 22, 2016

If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. The traditional advertising world is a well-oiled machine. They never stop communicating.

Data 60

Data Marketing Campaign Film 60

Writtent Blog

JUNE 24, 2013

Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. Is your company so incredibly fresh-off-the-press that you haven’t made a single sale yet? That’s okay.

Small Business 93

Small Business Strategy Content eBook 93

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Gawker Closing $2M Worth of Advertising in a Single Day. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities.

Reddit 80

Reddit Wikipedia Aggregator Cost 80