Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Well actually, we can. Lube anyone? what they are talking about.

Research 107

Research Nielsen Sentiment Facebook 107

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Third-party validation has always been more valuable than advertising or other types of self-promotion. Post on Google Buzz.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Post on Google Buzz. Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. Twitter is a living focus group. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Lessons Learned From a Talking Bag. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Especially in a highly subjective arena like advertising, tastes vary widely. Twitter is a living focus group. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Lessons Learned From a Talking Bag. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Landing Pages – sending clients to unique landing pages depending on source.

ROI 114

ROI SEO Social Media Tips 114

Kikolani

AUGUST 18, 2015

Nowadays, it’s getting harder and harder to be “noticed” on Google. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). Where To Advertise Socially.

Content 60

Content How To Reddit Campaign 60

Social Media Network Marketing

MAY 18, 2015

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Yahoo 50

Yahoo Social Media URL Brands 50

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. Where are the people most likely to buy your products and services?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

MAY 6, 2015

Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Anything can be advertised as long as it is Legal, and not adult material related.

Small Business 50

Small Business Resources SEO Yahoo 50

Social Media Network Marketing

MAY 14, 2015

Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Anything can be advertised as long as it is Legal, and not adult material related.

Small Business 50

Small Business Resources SEO Yahoo 50

Social Media Network Marketing

AUGUST 14, 2010

Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said. Online advertising is no exception, as social networks and social media have altered online marketing strategy. August 16, 2010 10:15 PM Bulletin-board Focus Groups said.

Social Media 93

Social Media How To ROI Reputation 93

Social Media Network Marketing

MAY 31, 2010

Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. Social Media is set for Google Wave? Have you tried Google Wave? Unported License. Reactions: Email This BlogThis!

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 18, 2012

So, that’s my first sort of weird thing that happened today, and the second thing, we were just talking about this off air, the very interestingly timed announcement that General Motors is pulling a $10 million media buy from Facebook because they don’t believe that Facebook advertising is effective.

Yahoo 115

Yahoo Yammer Social Media Software 115

Convince & Convert

DECEMBER 7, 2023

Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive. This could include members from within your organization or an external focus group. However, make sure it doesn’t come off as commercializing or appropriating.

Campaign 137

Campaign Marketing Authentication Loyalty 137

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. 89% of 18-29 year-olds are active on social media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Digital Advertising. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more.

Skills 334

Skills Social Media Sysomos Diagrams 334

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. advertising. Community Group Therapy is proudly powered by Silver Lexus and WordPress. Google Bookmarks.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 27, 2008

Advertisement. ); Advertisement. ); Print this page. Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? ” “Research isn’t a Google search,” she said. Advertisement. FOR JOB SEEKERS.

Education 179

Education Research News Google 179

Techipedia: Tamar Weinberg

MARCH 12, 2009

Isn’t that what every business wants–great “word of mouth&# advertising. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. So, it makes me very happy to see the best customers, calm, happy people, showered with perks.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

FEBRUARY 22, 2016

If we look at some of the tech companies out there—Google, Facebook, Twitter, and so on—we can see that they’re constantly listening to consumers and adjusting their products or services depending on what their customers like and want. I’m on Google, and a little ad pops up at the top of the page telling me about a Samsung microwave.

Data 60

Data Marketing Campaign Film 60

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Or, you can create a pie or donut chart for social sentiment manually in Excel or Google sheets. Now, you just need to pay attention to what they’re saying on social media.

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

JANUARY 2, 2019

Hailley : From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction. In fact, one of every four Facebook Pages now use paid advertising as part of their strategy. But it remains a huge opportunity and is underutilized by many brands.

Trends 111

Trends Social Media Data Authentication 111

Webbiquity SMM

FEBRUARY 23, 2012

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media?

Google 195

Google Tips Hubspot Adwords 195

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. Gawker Closing $2M Worth of Advertising in a Single Day. You can even tell from the look of Google. They were difficult to sell against, because we always have been selling hard work.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Hootsuite

OCTOBER 1, 2019

I just walked into a FedEx in downtown Manhattan and googled myself so I could print out a copy of Natalie’s article to read for the first time today with my therapist. Plus, you’re crowdsourcing some off-the-cuff focus group feedback. I honestly don’t know. I feel really weird right now. I mean WHAT? this is an odd day.

Instagram 111

Instagram Geotagging How To Tourism 111

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Digg 100

Digg StumbleUpon Communities Upcoming 100

Convince & Convert

SEPTEMBER 20, 2010

link] Sylvain Martel I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. That's good to hear.

Social CRM 147

Social CRM Twitter B2B CoTweet 147