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Monetization: Social Network Advertising

Laurel Papworth

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Situational advertising during social discussions by clintjcl on Flickr.

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Personal Brands RULE on Social Networks

Buzz Marketing for Technology

Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

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Instagram Does the Two Step - And Steps In It

Social Media Marketing

Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic. It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. So what happened?

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Flashback: What Social Was Like in 2010 vs. 2020

Ignite Social Media

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. As we look forward and wonder what’s in store for the next 10 years, let’s take a look back at what our favorite social media networks looked like in 2010. Facebook – 2010.

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What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”

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Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Photo credit: tj scenes via Flickr. (Cross posted on the Fleishman-Hillard DNA blog ).

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How Facebook Could Become Irrelevant

Waxing UnLyrical

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Think about it: what possible incentive would there be to cede the autonomy that other social networks offer? Image: Family 1976 via Flickr, CC 2.0. If I were a teenager now.

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