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How to Put the Customer First With Human Marketing

Convince & Convert

This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. Social Media Case Studies' The best stories are often deeply personal.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

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How brands can build inclusive campaigns year-round

Sprout Social

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. Continuing to tackle conversations on how Black people are portrayed in the media, P&G has since released two films, The Talk and The Look , which both confront racial bias and the prejudices that Black people face in the U.S.

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Six Links Worthy Of Your Attention #147

Twist Image

"There was a time (not too long ago) when I could recite lines from the David Mamet films, Glengarry Glen Ross , House Of Games , Homicide and The Spanish Prisoner. The way his characters deliver dialogue and sentiment can typically, stop me dead in my tracks. I often make the case that people don''t hate advertising.

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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. Because, hey it’s about being social, not flogging stuff. See how many social media people jump up and do it too.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)