X Makes Its Vertical Video Feed Ads Available to All Advertisers
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
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Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
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Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
Jon Loomer
FEBRUARY 19, 2024
Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.
Webbiquity SMM
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.
Jon Loomer
JULY 10, 2023
I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. If someone engages with that ad, the multi-advertiser carousel appears below it.
Jon Loomer
JULY 17, 2023
Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. The person watching the video also needs to convert on your advertising objective within 24 hours. She played the ad for more than 10 seconds instead of skipping to the next story/video. Let’s simplify this.
Jon Loomer
MAY 16, 2023
You’ve been advertising for years. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. Watch Video I recorded a video about this, too. You were running Facebook ads before they were Meta ads.
Jon Loomer
NOVEMBER 29, 2022
You may know that I have fully embraced short-form video during the past couple of months. I had to overcome so much of what I thought I knew about marketing and advertising to do it. I make time for recording and editing videos. My short-form videos are not promotional. Each video is a minute long. Time is money.
Jon Loomer
MAY 11, 2022
Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.
Jon Loomer
JANUARY 13, 2018
Recorded videos will not get nearly the weight they once did. After a quick glance, it looks like a typical video of theirs gets fewer than 10,000 views. Live Video is Good. I have no issues with live video. You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently.
yMarketingMatters
FEBRUARY 8, 2018
These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. Invest in creating fabulous, exciting, sincere, authentic copy with images and video that will cause people to interact, comment and share. ?
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).
Hootsuite
MARCH 16, 2020
With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.
Jon Loomer
NOVEMBER 6, 2022
I am deeply invested in short-form video. I’ve long resisted video creation in every form. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video. My video efforts have been few and far between. Sometimes I’d turn a podcast into a video.
Jon Loomer
DECEMBER 20, 2022
There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. At most, you know that someone watched a video to completion. Publish Videos Regularly.
Sprout Social
AUGUST 3, 2022
If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. There are six main types of YouTube ads that your brand might consider running on the video platform. In-feed video ads.
Sprout Social
JULY 15, 2020
Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. It then turns into an in-feed video ad. Types of TikTok ads.
Sprout Social
OCTOBER 1, 2020
If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? What are some sample social media advertising formats?
Jon Loomer
DECEMBER 18, 2022
Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If your video was found within another video or Reel, which one? Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. First, let me explain.
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).
Jon Loomer
OCTOBER 26, 2017
Lots of videos and memes that — I assume — most people love. If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions.
Ignite Social Media
MARCH 11, 2019
In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Pinterest Promoted Videos at Max Width.
Pam Moore
FEBRUARY 6, 2018
Choose the right formats – should you use video, audio, text, visual or all of the above? How to create once and use many – create one pinnacle piece of content and use it across multiple social media platforms, advertising placements, blog posts and more. It's no longer about quantity over quality. Get up off the ground.
Hootsuite
MARCH 27, 2024
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?
Pam Moore
FEBRUARY 24, 2018
Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. We know they watch our videos, read our blog posts and the list goes on. It is one thing we can count on.
Sprout Social
APRIL 5, 2022
Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.
Sprout Social
NOVEMBER 18, 2020
There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.
Sherrilynne Starkie
APRIL 3, 2015
Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end.
Jon Loomer
FEBRUARY 14, 2024
The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.
Twist Image
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper?
Sprout Social
MARCH 31, 2022
You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.
Webbiquity SMM
APRIL 4, 2023
A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Explore : If you peruse your friends’ spring break pictures, or watching animal videos, you’re likely taking a mini mental break. They’re showing off.
Sherrilynne Starkie
DECEMBER 13, 2018
Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. Voice Messages appear as a microphone icon on the right side of the text box, adjacent to the image button for uploading photos and video from your gallery. The test could expand based on results. — SS. via GIPHY.
Likeable
AUGUST 13, 2019
TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. First, and most importantly, there is currently only one ad unit: the standard in-feed video ad. Hashtag Challenge.
Convince & Convert
APRIL 13, 2017
For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.
Jon Loomer
JANUARY 19, 2022
Video View Custom Audiences. USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. Facebook videos (videos that you upload to Facebook) have many benefits. Second, engagement with these videos gives advertisers retargeting capabilities. Facebook Engagement Custom Audiences.
Pam Moore
JANUARY 30, 2018
Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers? video + on demand webinar). These changes impact every business, brand and publisher using Facebook for business purposes. Episode Highlights. Supporting Resources: .
Sprout Social
APRIL 15, 2019
If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.
Pixlee
AUGUST 10, 2020
TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. This type of video really takes no effort on your part. Using Each of These Videos to Grow Your Brand.
Jon Loomer
JANUARY 3, 2024
When you create a Meta ad campaign, are you making sure that your image, video, and text all look the way they should in each placement? Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. What to Look For When it comes to images and videos, the first step is most important.
Mindjumpers
SEPTEMBER 14, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.
Sprout Social
SEPTEMBER 13, 2022
The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.
Buzz Marketing for Technology
JANUARY 11, 2011
I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.
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