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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Let’s simplify this. Meta’s documentation specifically mentions “skippable” videos.

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How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. An easy way to do this is to use the Google URL builder. Facebook URL Builder. Edit URL by Placement.

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How to Choose Facebook Ad Placements

Jon Loomer

Sometimes, advertisers can micro-manage in this case. Using URL Parameters. Another way to measure this is with URL parameters. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

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Customize Meta Ad Creative by Placement

Jon Loomer

Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. Ad Placement Previews Once you’ve finished creating your ad with primary text, headline, description, and URL, you’ll see a quick preview of your ad on the right. Let’s fix that in this post.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

You can even customize the URL by placement. When you take a close look at the URL of the post for the ad, you’ll see it includes the same post ID as the organic post, except that it also has an addition… That addition is “DCO” code. The impulse is to create your ad for the news feed. This is a mistake.

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