Mindjumpers

NOVEMBER 17, 2014

After you have put a great deal of effort into your social strategy and into creating posts, it is just as important to monitor your results. Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Is your company considering content amplification on Facebook?

Advertising 230

Advertising Facebook How To Guidelines 230

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions. Earlier this month, Facebook completed the launch of the Explore Feed.

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Feed Feedly Facebook News 167

Pam Moore

FEBRUARY 6, 2018

How to create once and use many – create one pinnacle piece of content and use it across multiple social media platforms, advertising placements, blog posts and more. It's no longer about quantity over quality. However, continuing to cry about it isn't going to help you achieve your business goals. Get up off the ground.

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Feed Feedly News Tips 164

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

Advertising 140

Advertising How To Campaign Hashtag 140

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? What are some sample social media advertising formats?

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Advertising Campaign Social Media How To 145

Pam Moore

FEBRUARY 24, 2018

You don’t expect free advertising. It is true that big changes are coming to Facebook. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Is it likely that you will earn that placement?

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Feed Feedly Metrics News 167

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. Use Instagram Reels.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. They should not constantly doubt your strategies and decisions. Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. You do not need to take every client.

Construction 187

Construction Advertising Industry API 187

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Your YouTube ad costs will vary based on the bid strategy you choose. In-feed video ads. Conversions.

YouTube 110

YouTube Advertising CPA Cost 110

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. These articles will help foster and grow your overall strategy. Developing a successful video strategy. 7 steps to a successful social media video marketing strategy.

Social Media 109

Social Media Video Strategy Tips 109

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.

Advertising 178

Advertising Metrics Cost Sentiment 178

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 128

Advertising Features Facebook CPA 128

Pam Moore

JANUARY 30, 2018

Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers? We created it to help people like you quickly create a solid social media and Facebook marketing strategy and plan that connects you with your ideal customer in a human way!

Feed 167

Feed Feedly News Facebook 167

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. We’ll also explore the best Facebook Messenger marketing strategies for 2023. So, whether you’re just getting started with Facebook Messenger or looking for new ways to improve your strategy, this one’s for you! See it in action.

Strategy 118

Strategy Facebook Marketing FAQ 118

The Realtime Report

JULY 15, 2022

Strategy for Ultimate Business Growth. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. What is a Social Media Strategy and Why is it Important? Optimizing Your Strategy. How to Optimize Your Social Media.

Social Media 91

Social Media Strategy How To Comparison 91

Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 91

Strategy Marketing Banking Influencer 91

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

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Tools Strategy Video Library 123

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. Demographics lean male—the gender ratio is about 55/45%.

B2B 119

B2B Advertising Campaign Statistics 119

Ignite Social Media

JANUARY 12, 2018

We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Keep in mind that it is never too late to add to or tweak your strategy. Video should be an integral piece of your content strategy across all channels. If you thought 2017 was the year of video, think again.

Strategy 133

Strategy Social Media CPC Influencer 133

SocMed Sean

FEBRUARY 15, 2022

TikTok Advertising Offers a Much Easier Interface Than TV or Radio. The post TikTok trending: 5 reasons to consider it for your 2022 marketing strategy appeared first on SocMedSean - Social Media Sean. This makes it even easier for the right influencer to have a powerful impact on a company’s brand. Are TikTok ads effective?

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

MARCH 16, 2021

Twitter Cards have long been used by advertisers on the platform to extend the functionality of a paid ad. We’ll be staying on top of the new Twitter features as they roll out and examining the impact they may have on the marketing strategies that businesses employ. eCommerce Twitter Cards. Stay Informed.

Features 171

Features Twitter Strategy Newsletter 171

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A balanced communications strategy is going to maximize the return on investment. Digital Media and Marketing Framework Example.

Marketing 367

Marketing Syndication Adwords News 367

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Every store, whether brick and mortar or eCommerce, are advertising deals. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you.

Strategy 101

Strategy Discount Marketing Retail 101

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. It’s also where beginner advertisers struggle most.

Advertising 120

Advertising Facebook Training News 120

Jon Loomer

APRIL 12, 2022

When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions. When done right, both users and advertisers benefit. The bid is how much the advertiser is willing to pay to get their desired action.

Facebook 200

Facebook Advertising Engagement Cost 200

Pixlee

JANUARY 23, 2020

This wide reach makes it one of the main platforms most brands are looking to advertise with. How Should a Brand Advertise on TikTok? Advertisement is relatively new on TikTok. From creating your own account to paying for take-over ads, here’s the latest on TikTok advertising strategies: Know the Platform.

Advertising 55

Advertising How To Hashtag Influencer 55

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Follow our 7-step guide to creating a successful social media video marketing strategy. For some brands, videos are used heavily for advertising. To put that in perspective, that’s 25 whole days. Portrait feed.

Video 144

Video Social Media Strategy Film 144

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, the use of this format is limited to one advertiser per day. So what is there to know about TikTok’s current ads product?

Advertising 93

Advertising CPM UGC API 93

Buffer Social

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed.

Feed 111

Feed Feedly News Facebook 111

Ignite Social Media

APRIL 15, 2024

We sat down with Josh Chaney, the Public Relations and Influencer Marketing Lead at Big Lots, to go behind the scenes of their impressive influencer program and uncover the key strategies and insights that have propelled their efforts. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

Influencer 101

Influencer Retail Marketing Discount 101

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. This was not an easy transition. What I’m Doing. Each video is a minute long.

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Video Marketing ROI Buy 201

BeingOptimist

JULY 15, 2021

So, let us get into the details of some expert Tik Tok marketing strategies that will help businesses reach their goals in 2021. Do Not Forget Tik Tok Advertisements. Using Tik Tok for advertising can be interesting, but you must also make sure what these advertisements are all about. Discover the Platform.

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Strategy Marketing Case Study Hashtag 98

Ignite Social Media

JULY 16, 2018

If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you should add to your strategy right now. . Last week, Instagram rolled out collection ads worldwide to all advertisers. Collection ads allow users to browse additional products from the feed, while staying in the app.

Strategy 99

Strategy Retail Instagram Feed 99

Pam Moore

APRIL 3, 2018

Grab your Seat -> 7 Steps to Develop a Profitable Social Media Plan and Strategy . It is going to be jam packed with actionable strategies and tactics you can implement immediately. 7 Essential steps to develop a profitable social media strategy & plan that delivers results. The truth is Facebook owes you nothing.

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Social Media Strategy How To Training 164