Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.

Advertising 177

Advertising Metrics Cost Sentiment 177

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Webbiquity SMM

APRIL 4, 2023

Affiliate sales support independent publishing. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Who is not currently on TikTok, however, are brands ! Authenticity matters here, so let your hair down!

Marketing 217

Marketing Authentication Trends Feed 217

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

Feed 167

Feed Feedly Metrics News 167

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 175

Strategy Marketing Banking Influencer 175

Ignite Social Media

JULY 1, 2016

While it does make sense that a social media sites such as Facebook (originally designed as a platform for students to communicate) try to focus more on personal connections, publishers are concerned as to how it will affect their traffic as more personal connections will be pushed to the top.

Feed 110

Feed Feedly News Facebook 110

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 107

Team Hubspot Marketing SMS 107

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Owned Media is self-published content. this is the integraged digital media framework I use with my clients, no matter the challenge.

Marketing 199

Marketing Syndication Adwords Social Media 199

Jon Loomer

MAY 3, 2022

Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. There wasn’t functionality to record, edit, and publish your show. Facebook was one of dozens of destinations where my show was published. No advertising. None of that was possible.

Facebook 204

Facebook RSS Aggregator Mobile 204

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 104

Instagram Facebook Marketing Features 104

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Jon Loomer

JUNE 14, 2023

If you do not, the ad will not be published. What Will Advertisers Do? The first time I saw this, I wondered if this could create an opportunity for advertisers, at least briefly. If you’re a small advertiser and you run into this requirement for the first time, are you just going to guess and push through the steps?

Library 162

Library Advertising Cost Small Business 162

Convince & Convert

DECEMBER 8, 2014

What Facebook Says You Shouldn’t Do in Your Facebook Marketing. So essentially, don’t do this (but in Facebook organic post form): Why Facebook is Changing Facebook Marketing. Facebook Told Us How to Do Facebook Marketing. ” (because if you want a publishing service, you need to pay them).

Facebook 168

Facebook Marketing How To Feed 168

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Buffer Social

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed.

Feed 111

Feed Feedly News Facebook 111

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. Publish Your Ad. You can publish ad posts to your Facebook page. It’s so simple. Yet, it’s annoyingly easy to miss. Let me show you… Restricted or Open?

Organization 200

Organization Groups Groups Policies 200

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook advertising stats. Facebook publishing stats.

CPC 111

CPC Facebook Marketing Advertising 111

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 91

Strategy Marketing Banking Influencer 91

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. And while I’ve been trying to figure out what I was going to publish for you folks over here on Kikolani today, I’ve decided to mix a little of this, with a little of that. Twitter released their very first advertising platform.

Advertising 130

Advertising Platform Twitter Trends 130

Jon Loomer

AUGUST 12, 2016

New Publisher Tools for 360 Video. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences.

Advertising 60

Advertising Facebook News Feed 60

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Jon Loomer

OCTOBER 10, 2022

Because of that known priority, this can be an advantage for marketers — both organically and with ads. Here’s a visual example of a Reel I’ve published… Objective. If you are publishing your Reels on Instagram and cross-posting to your Facebook page (you probably should be!), Adjust by Placement.

Instagram 200

Instagram Facebook CPM Feed 200

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Jon Loomer

DECEMBER 18, 2022

Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists. Publisher Lists shows where your ads can appear, separated by placement. First, let me explain.

Video 179

Video Facebook Report Publishing 179

Jon Loomer

JUNE 1, 2022

What’s great is a similar process is available for organic posts that you publish to your page. When you’re done, you can preview all versions of your post before publishing… You can even schedule the post if you’d like. Once the test is complete, the winning version will be published to your Facebook page.

Organization 214

Organization Facebook Content Metrics 214

Jon Loomer

NOVEMBER 6, 2022

I’m doing this not just for me but for the introverted marketers whom I share these struggles with. I’d ultimately create 70 videos in the month of October, publishing at least one video nearly every day of the month beginning October 3. But, I’ve started publishing these videos to YouTube Shorts, too.

Video 187

Video Instagram Meme Facebook 187

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Potential clients first start to consider working with a social media marketing agency or practitioner for many different reasons. Most social media marketing agencies offer set services for flat fees. Clients can approve content before it is published.

Social Media 99

Social Media Marketing Social Media Management Report 99

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper?

Advertising 102

Advertising CPM Video iPad 102

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Tests are fun.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 163

Privacy Advertising Facebook Mobile 163

Jon Loomer

MAY 4, 2022

Why would the typical person — or even marketer — know how it worked? You simply connected your show’s RSS feed to your page so that when you published a new episode through your host, it would publish to Facebook. But, it would publish elsewhere as well. Facebook Podcasts were a limited test in the US.

Facebook 177

Facebook Apple LinkedIn Publishing 177

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

Influencer 52

Influencer Strategy Marketing Collaboration 52