Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. Snapchat Location Ads. Pinterest Promoted Videos at Max Width.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Jon Loomer

MAY 11, 2022

The video-specific metrics available to you in Ads Manager are okay. There are metrics for: 2-second continuous plays. These metrics by themselves aren’t great because they ignore important context. Taken together, these breakdowns will give you much better context for the metrics you are seeing. 3-second plays.

Video 194

Video Facebook Metrics Feed 194

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Four key metrics you’ll want to pay attention to include: Total views and impressions. In-feed video ads. Conversions.

YouTube 111

YouTube Advertising CPA Cost 111

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. This presents B2B marketers with a new playground.

B2B 119

B2B Advertising Campaign Statistics 119

Firebelly

MARCH 5, 2018

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. It’s one of the most precise forms of advertising available today. We started small.

Social Media 151

Social Media Marketing Overview Feed 151

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Ignite Social Media

JULY 1, 2016

The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience.”. Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. Don’t freak out just yet though, people.

Feed 110

Feed Feedly News Facebook 110

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads. Challenges .

Video 98

Video Marketing UGC Hashtag 98

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Unlike PPC of the past, modern Facebook advertising lets you get granular with your targeting, only serving ads to relevant users.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

AUGUST 28, 2023

I think some advertisers assume this will be optimized for actions like new followers, but your goal Result is the visit itself. Not only is this not optimized for Instagram Follows, but it’s not technically an Ads Manager metric that can even be tracked. The performance goal will default to Instagram Profile Visits.

Campaign 147

Campaign Conversation Instagram Metrics 147

Ignite Social Media

FEBRUARY 3, 2021

Previously, Facebook users had the ability to like and follow a public page, however with this new update, the only metric indicating the number of people who will see your page is followers, as likes will be gone completely. Our analysts plan to keep a close eye on these metrics to see if these changes have an impact on brand page metrics.

Brands 184

Brands Facebook Metrics FAQ 184

Jon Loomer

MARCH 14, 2022

Sometimes, advertisers can micro-manage in this case. One thing to keep in mind is that you may not see results for all metrics when using breakdowns depending on the optimization due to iOS 14+ changes. First, I’d say that the inexperienced advertiser should always keep it simple. Every Placement is Different.

How To 199

How To Facebook URL Cost 199

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 107

Instagram Facebook Marketing Features 107

Jon Loomer

MAY 3, 2022

Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. The metrics were close to nothing. No advertising. It was nothing like video engagement metrics, for example. I have a whole bunch of thoughts on this. None of that was possible.

Facebook 204

Facebook RSS Aggregator Mobile 204

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Buffer Social

JANUARY 30, 2018

In fact, Facebook marketing success is as much about distribution as it is content. In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. Track the right metrics for your business.

Advertising 111

Advertising Tips Facebook Campaign 111

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 113

Influencer Campaign How To Marketing 113

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. And advertisers can stand to learn a few things from them. Marketers may want to follow suit. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? What are some examples of Instagram influencer marketing? Well, now’s the time to learn!

Influencer 111

Influencer Instagram Brands Marketing 111

Twist Image

AUGUST 10, 2018

My digital advertising customer experience sucks. and the brands that are advertising to me are, without a doubt, paying a premium because of what some algorithm has defined as valuable intent. This is where digital advertising falls down. Digital marketing and advertising is not easy. Big time. .

Advertising 45

Advertising Software Hotels Sports 45

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. ” But, there is no further mention of this metric in Insights. And it’s also very likely that Listens and other missing metrics will be updated and corrected very soon.

Facebook 209

Facebook Report Campaign Apple 209

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates.

Advertising 172

Advertising Questions CPA ROI 172

Jon Loomer

AUGUST 12, 2016

New Video Metrics. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Control the Ads You See.

Advertising 60

Advertising Facebook News Feed 60

yMarketingMatters

OCTOBER 25, 2013

It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business? Most of these metrics can boil down to (1) Reach and (2) Engagement.

Engagement 271

Engagement Facebook Metrics Loyalty 271

Hootsuite

MAY 24, 2022

Unlike regular In-Feed Ads, the engagement generated by Spark Ads is attributed back to the original post, which extends the reach of your content and gives your channel’s engagement metrics a lift. Here’s a breakdown of how the two campaigns compared across the same metrics. We decided to test two Spark Ads with different objectives.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Jon Loomer

JUNE 1, 2022

You can select from various “key metrics.” ” This way, you determine the metric Meta uses to determine the winner. I can view the individual post versions and metrics associated with them, but that’s not unique. While this is for organic posts, A/B testing can absolutely benefit our advertising.

Organization 214

Organization Facebook Content Metrics 214

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

Keyhole.co

MAY 11, 2023

That’s why having a solid Instagram marketing strategy is essential for success. In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. Let’s dive in!

Instagram 52

Instagram Strategy Marketing Hashtag 52

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Jon Loomer

JANUARY 12, 2020

It does appear, though, that the original version posted to my page (the “existing” post) includes aggregated metrics consisting of both paid and organic. As you can imagine, advertisers could abuse that. The impulse is to create your ad for the news feed. You know that other placements exist. This is a mistake.

Facebook 172

Facebook Aggregator Meme URL 172

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Why is Facebook the place to be for video advertising? Vine (6-seconds).

Video 133

Video Marketing Vimeo YouTube 133

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108