Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 11, 2012

percent click-through rate (and General Motors’ high profile pullout of their $10 million advertising campaign ). Companies will likely ‘hire’ users with high friend counts and traffic, using personal profiles to market their products and services. Currently, Facebook ads are fairly unobtrusive. MySpace, anyone?).

Tumblr 142

Tumblr Facebook Apparel Feed 142

Webbiquity SMM

JUNE 11, 2012

percent click-through rate (and General Motors’ high profile pullout of their $10 million advertising campaign ). Companies will likely ‘hire’ users with high friend counts and traffic, using personal profiles to market their products and services. Currently, Facebook ads are fairly unobtrusive. MySpace, anyone?).

Tumblr 100

Tumblr Facebook Apparel MySpace 100

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

DECEMBER 27, 2011

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. If you not already using Facebook advertising or paid promotion, 2018 is the year to experiment.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. How are your competitors approaching the market? What online publications do they read? How many conversions?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

JANUARY 15, 2013

Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success? Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. How can you optimize results from LinkedIn advertising? Advanced LinkedIn strategies for marketers by iMedia Connection. by Market My Career. LinkedIn Tips, Tactics and Best Practices.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

FEBRUARY 11, 2013

Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Get retweeted more often?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

AUGUST 2, 2019

LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. It’s a combination of information and advertising space for your brand. The post How to Grow Your LinkedIn Network appeared first on B2B Marketing Blog | Webbiquity. Create a Showcase Page.

LinkedIn 121

LinkedIn How To B2B Reputation 121

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

OCTOBER 23, 2012

A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans. Twitter Tips for Newbies. Hastag.org.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?)

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. ” The solution?

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

DECEMBER 10, 2019

With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way. They assign it to junior employees, not understanding the brand impact.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. You can add to your Buffer with one click from Feedly, or the Chrome extension.” Now part of Salesforce.com Marketing Cloud. ” — Anders Orsander.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Originally from Oz.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Treating customers well produces an army of advocates, with far greater credibility and at far lower cost than traditional advertising.

Review 205

Review Radian6 Guidelines Policies 205