Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

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Justifying Social Media to the Big Wigs

Social Media Strategery

It is a method of communications, a channel not unlike or more or less important than public relations, customer relationship management, advertising, corporate communications and the like. 101 , buy-in , marketing , social media , web 2.0 I won’t stop preaching that social media isn’t about the tools. Add RSS feeds to your website.

Gov 2.0 56
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Keeping Gov 2.0 Fresh

Social Media Strategery

From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. at the local level to your Gov 2.0

Gov 2.0 89
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Create Content for Humans, Not Machines

Social Media Strategery

I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising. search it out.

Content 50