Small Business Mavericks
SEPTEMBER 10, 2013
Social media advertising is a sweet blend of pay per click advertising and social media. Mobile marketing is a big thing, but social media advertising is even bigger. It allows advertisers the ability to target specific demographics of potential customers who are important to them based on buying patterns and affinities.
Small Business Mavericks
SEPTEMBER 21, 2015
One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.
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Small Business Mavericks
MARCH 26, 2011
It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.
Small Business Mavericks
APRIL 27, 2011
Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? That’s good incentivized advertising. Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. when your store closes.
Small Business Mavericks
FEBRUARY 5, 2011
Is E-mail Marketing More Effective Than Social Media Marketing? » When Should An Online Business Begin Marketing? How do you define online marketing? By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything.
Small Business Mavericks
APRIL 25, 2011
» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. 2 Responses to “Where Should You Spend Your Marketing Time? Social media is fun.
Small Business Mavericks
SEPTEMBER 26, 2014
Facebook acknowledges declining organic reach as they focus on quality and suggest advertising — December 2013. Social media marketing is a constantly fluctuating adventure, isn’t it? It’s challenging, but meeting that challenge is what marketing is all about. Now, not so much.
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