Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. Paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week’s result reminded me that marketers aren’t the only ones using analytics to drive our programming.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week’s result reminded me that marketers aren’t the only ones using analytics to drive our programming.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

DECEMBER 26, 2010

The Fall Of Advertising And The Rise Of PR by Al Ries & Laura Ries. UnMarketing: Stop Marketing. All Employees are Marketers by Richard Parkes Cordock. Here are the books I read in 2010 (Amazon links are affiliate links): Non-Fiction. Feeding Frenzy by John Harmon — read my review here. Start Engaging.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

FEBRUARY 16, 2016

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105