Akamai Marketing

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The difference between an audience and a community in new media

Akamai Marketing

In the marketing world, we toss around some language that can be confusing. Having a large audience is important in the advertising world. You can purchase an audience fairly quickly and start marketing to the audience immediately. You advertise TO an audience. Creative Commons Photo by Daehyun Park. Guess what?

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On Alice in Wonderland and Social Media

Akamai Marketing

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

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Tool Tuesday: Qwitter

Akamai Marketing

Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. What I like: Unobtrusive: Its a single email once a day. The paid version provides for ad-free emails. All Rights Reserved.

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