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6 Priorities When Picking a Meta Ads Client

Jon Loomer

I have spoken with far too many advertisers over the years who are put in no-win situations. While you can take advantage of Google Search ads for those cases, Meta ads will focus fall more on awareness and long-term goals. But they also allow you to feed the algorithm with data to help optimize and give you the best possible results.

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How to Monetize YouTube Shorts: What You Need to Know

Buffer Social

Here’s how the Creator Pool works: Revenue from the ads between videos in the Shorts Feed is added to the Pool to reward creators and cover costs from paying out copyright for using music. You must also follow YouTube’s Community Guidelines, Terms of Service, Copyright, and Google AdSense program policies.

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Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook.

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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

If your video has a million views but no advertising on it, you won’t be making any money. YouTube makes money off the advertising space, so they will pay based on how much exposure your video generates for that advertising space. Turn on 2-Step Verification for your Google Account. Make sense? Available ad formats.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Advertising.

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How the YouTube algorithm works in 2022

Sprout Social

2016-present: Demonetization & policy updates. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising. YouTube further updated its algorithm to have stricter policies on ads and tightened its eligibility requirements into the Partner Program.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. If so, how has it suffered?