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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. Google is prescriptive about how to present information. We also recommended Google AdWords.

Marketing 195
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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds.

Content 170
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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Top five: audio and video social media innovation

Sherrilynne Starkie

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS. via GIPHY.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 199
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How To Create a Strong Social Media Advocacy Program

Hootsuite

According to Nielsen’s 2021 Trust in Advertising study, a whopping 89% of respondents trust recommendations from people they know. You can even generate a link to leave a review on Google and include it in your post-purchase emails to all customers. Look at your social media followers and newsletter subscriber lists.