Techipedia: Tamar Weinberg

article thumbnail

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Duplicate content on pages is another way to get on Google’s black list. Geo Redirects.

NoFollow 198
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online. Here are the top ways consumers can crush your business online.

Adwords 171
article thumbnail

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Currently I’m doing this on Google+. I see a bright future for the Google. Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. One is Hootsuite for iPad. Susan Beebe.

Tools 277
article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

In early 2010, news sprung that people were spending more time on Facebook than Google, and this is where the average person is finding their daily news. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month. Basic Strategy: Claim your business on Yelp and Google Places.

Industry 231
article thumbnail

Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The SXSW Twitter feed helped many communicate with each other and even allowed for individuals to meet for the first time. Twitter as a feed reader (for more important feeds). I subscribe to nearly 150 feeds and have no systematic way of reading them ( unlike Robert Scoble ). I also did so during SMX.

Twitter 131
article thumbnail

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

You first get a background check , then you ask about their past experiences, how they plan to use commercials and newspapers to advertise, how they plan to measure success, etc., Ask them if they are familiar with StumbleUpon, Digg, Quora, and Google+. As early as seven years ago, hiring a marketing department was fairly simple.

Marketing 162