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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52
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What is Earned Media?

Sherrilynne Starkie

It’s not advertising. Here a software company has published a research report using a hook that’s sure to interest reporters. Fashion and beauty brands love working Canadian Instagram influencers who can reach hundreds of thousands of Millennial shoppers. I first published them in 2006 and then updated them 2018.

Fashion 409
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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Enter the problem.

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Fashion and P.R. Social Media blogger events

Laurel Papworth

Some will accept advertising – and their readers know that. Others know damn well that PR people get paid to do promotional work, journalists get paid to publish press releases and get the goodies such as gift cards and promotional material for free. Social Media Fashion. Not all bloggers are created equal.

Fashion 96
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What is affiliate marketing? How partnerships help you build revenue

Sprout Social

And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. There are more affiliate and ambassador programs out there than ever before, including household names in fashion, software and much more. What is affiliate marketing, anyway?

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How to Find the Right Instagram Influencers for Your Brand

agora pulse

They exist in almost every niche, from fashion and beauty to food and fitness. No matter how many Instagram followers they have, influencers can leverage their credibility to drive their audiences to act every time they publish content. Why Partner With Instagram Influencers.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?