Laurel Papworth

MARCH 13, 2018

Just a quick note to say that there are a couple of spots left for the 2 Day Facebook Intensive Course in Sydney CBD in a few weeks. Curriculum for the Intermediate Facebook 2 Day Workshop in Sydney CBD 2018. Facebook Analytics , Insights, KPIs and writing Measurement reports? We’ll figure it out.

Course 60

Course Social Graph Facebook Analytics 60

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. There’s no advertising. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Twist Image

MAY 29, 2012

What is Facebook ? We're looking for the business of Facebook. What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. we wind up in one place: Facebook is a media company. we wind up in one place: Facebook is a media company.

Facebook 108

Facebook iPad Social Graph Apple 108

Ignite Social Media

SEPTEMBER 21, 2022

We have seen the power of AI in social media in the past year, with the introduction of features like Facebook’s automatic captioning and Instagram’s (still learning) ability to filter out offensive comments. User experience is also important when it comes to advertising. No brand has better mapped the social graph.

Trends 136

Trends Social Media Authentication Social Graph 136

Laurel Papworth

JULY 5, 2017

The 2 Day Facebook Course (Intermediate) is here again! Curriculum of the Facebook course (Sydney, Australia September 2017): Are you interested in: Facebook Content Creation, posting, creating, images, videos, livestream, when to post? Facebook Analytics , Insights, KPIs and writing Measurement reports?

Course 45

Course Facebook Social Graph Hashtag 45

Ignite Social Media

SEPTEMBER 22, 2022

We have seen the power of AI in social media in the past year, with the introduction of features like Facebook’s automatic captioning and Instagram’s (still learning) ability to filter out offensive comments. User experience is also important when it comes to advertising. No brand has better mapped the social graph.

Trends 120

Trends Social Media Authentication Social Graph 120

Stay N' Alive

APRIL 10, 2011

Google seems to be trying of late to do everything they can to be like Facebook. They've released an equivalent to Facebook's "like" button. They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. They're not Facebook! Then, see what happens.

Google 111

Google Social Graph Facebook API 111

Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first). Internet (wifi) and a powerboard will be provided.

Course 40

Course Facebook Social Graph URL 40

Ignite Social Media

AUGUST 2, 2022

While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Everywhere you go, Instagram, Facebook, YouTube, TikTok — everything is vertical. Advertising on TikTok may just change the way you think about digital marketing or the platform in general.

Strategy 91

Strategy Marketing Banking Influencer 91

Twist Image

JULY 18, 2012

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. Is this the plan for Facebook ?

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Twist Image

FEBRUARY 4, 2013

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. It's still fairly traditional, isn't it. It's still fairly traditional, isn't it. But, the mass majority aren't.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Twist Image

JUNE 28, 2014

Social media is no different than online advertising. Take one look at your Facebook newsfeed, and you''ll see a never-ending rabbit hole of ridiculous content. The America''s Funniest Home Videos set on a never-ending loop and shared incessantly with your social graph. facebook newsfeed. online advertising.

Social Graph 89

Social Graph Metrics YouTube Advertising 89

Twist Image

FEBRUARY 8, 2013

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. The growth of content marketing and native advertising also validates this. Back to Facebook. How much time does it take to create great content for Facebook? In praise of slow.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Twist Image

JULY 16, 2011

The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Twist Image

MARCH 19, 2013

Now, we have shifted towards our own Facebook, LinkedIn and Twitter profile pages as our gateway to the world. Some key findings in the Pew Research Center are: Digital advertising is growing very slowly at only three percent and is not able to compensate for the loss of print revenue. Print advertising continue to fall.

comScore 108

comScore Compete Yahoo Social Graph 108

Twist Image

APRIL 23, 2013

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. It''s not just Facebook. It''s not just about social media marketing, either. The caution with social media is that these connected channels are highly personal.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses.

Social Media 47

Social Media Facebook Marketing CPM 47

Laurel Papworth

APRIL 24, 2010

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. Want to Opt Out?

Social News 79

Social News News Facebook Web 2.0 79

Twist Image

JUNE 12, 2012

There was a massive call to action in the bottom right-hand corner of the print ad that said something like: "to lean more, please follow us on Facebook." This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way.

MySpace 105

MySpace Social Graph Mobile YouTube 105

Twist Image

JUNE 19, 2015

Facebook made a major update and announcement this week. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). The more time spent on it, the higher the value (or amount) of advertising that could be placed against it. it meant something.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Twist Image

JUNE 26, 2015

So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future?

Brands 40

Brands Retail Social Graph Repository 40

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses.

Social Media 28

Social Media Facebook Marketing CPM 28

Laurel Papworth

FEBRUARY 18, 2016

They then provide that data to companies like Facebook and Twitter and also Agencies. Facebook Uses Your Real World Purchases. Facebook has 3 different ad managers and Partner Categories is available in two of them. TIP: if you sell housewares advertise to those that just bought a house ^^. In Your Email.

Data 40

Data Social Media Insurance Training 40

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Bare Feet Studios

JUNE 9, 2010

Yes Facebook is big but it is also incredibly noisy and same issue with a real conflict in the interests of the user, the advertisers, and of course the spam, troll, and hacking issues. To your point that free+advertising is and old and dying way of doing business, less and less people are tolerant of advertising in free mechanisms.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Strategy Influencer Social CRM 147

Mindjumpers

NOVEMBER 5, 2010

Two days ago, Facebook announced how they are going to use Facebook as a platform for communication between users and franchises. Facebook is offering people deals from different places they check into (coffee shops, clothing stores, restaurants etc) by checking into Places on Facebook. Social Services and Me.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97. .

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. There’s a way to get your Facebook update seen in more news feeds.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. Janet Fouts : Social Media Coach! The Michael Schneider : Social Media technologist and groundswell evangelist.

Social Media 40

Social Media Construction Consultant Upcoming 40

Twist Image

MARCH 14, 2012

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the best we can do?" Twitter is placing promoted messages within your stream of tweets.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Twist Image

JULY 3, 2012

There was book on the future of advertising (or media. Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with? It won't just be a tweet, it could be something on LinkedIn and Facebook too. That's not part of our social agreement. social agreement.

Social Graph 102

Social Graph Publishing LinkedIn Advertising 102

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Billions and billions of dollars are spent on advertising. We can now associate a tremendous amount of data to individuals.

Social CRM 133

Social CRM Influencer Klout Social Media 133