Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine.

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Advertising Facebook How To Privacy 216

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations.

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Eventful Report Facebook Aggregator 202

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Custom conversions provide granularity for both reporting and optimization. You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. Quick Refresh.

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Conversation Report Facebook Eventful 188

Jon Loomer

JANUARY 8, 2024

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

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Social Media Today

OCTOBER 6, 2021

The report highlights the key barriers limiting more inclusion in ads, which is an important discussion that needs to be had.

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Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. But you can add columns for each attribution window to see how that reporting breaks down.

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Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required. What do you do? Make sense?

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Metrics Report Facebook How To 165

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. I have a saved report I call “The Good Stuff” that includes columns for everything I care about: Standard events, custom events, custom conversions, custom metrics, engagement, delivery, and everything in between. Be careful. I love metrics.

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Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. We do have Meta’s Q3 Earnings Report.

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Social Media Today

AUGUST 27, 2019

Facebook's latest research report looks at the benefits of combining Facebook ads with outdoor promotions.

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Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. “Attribution” is how Facebook gives credit to an ad for conversions. This setting impacts two things: How Facebook optimizes ad distribution. How Facebook reports conversions.

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Facebook Conversation Report Advertising 198

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Forbes Social Media

SEPTEMBER 22, 2021

After a change to iPhone software, Facebook mistakenly told some advertisers their campaigns weren't as effective as they actually were.

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Advertising Apple Report Facebook 98

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Advertising Social Media Strategy Tools 105

Jon Loomer

NOVEMBER 6, 2023

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Instead, advertisers found workarounds to accomplish the same thing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. For whatever reason, that ability has never existed. That is changing.

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Jon Loomer

JULY 24, 2023

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Ads Manager conversion reporting These three will almost never match up. This is what most advertisers think of when they hear about event deduplication.

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Eventful Conversation Report API 146

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

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Facebook Aggregator Eventful URL 205

Jon Loomer

FEBRUARY 7, 2024

It’s crazy to say because Facebook has a reputation as a dying platform. But Meta came out with their Q4 earnings and the numbers show Facebook is thriving after 20 years. Facebook even adds another million users every quarter to the US and Canada, even though it’s long felt like growth was tapped out there.

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Facebook MySpace Reputation Analysis 137

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

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Instagram Brands Collaboration Facebook 164

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. You can create custom metrics in either your custom ad reports or within Ads Manager itself.

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Metrics Examples Facebook How To 214

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach.

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Report Facebook Organization Metrics 162

Jon Loomer

NOVEMBER 15, 2022

As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. In particular, will Facebook ads CPM costs increase? Growth has slowed, resulting in layoffs.

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CPM Cost Facebook Advertising 188

Jon Loomer

MARCH 22, 2022

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Regardless of whether your audience is on an iOS device, advertisers saw impact related to conversion attribution , optimization, and targeting. This feature disappeared rather quietly, so most advertisers may not have noticed.

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Facebook Advertising Conversation Report 197

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. How Will This Impact Your Advertising?

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Facebook Privacy Advertising Report 212

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. Impact to Reporting.

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Facebook Report Advertising Price 217

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. My Ad and Parameters.

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URL Examples Facebook Analytics 204

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? How Much Does Each Generation Use Social Networks?

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Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). URL parameters and Google Analytics wouldn’t be able to report this.

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Conversation Facebook URL Report 197

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

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Statistics Advertising Facebook Mobile 167

Jon Loomer

JANUARY 26, 2021

There was a lot we didn’t know at the time, and Facebook has also provided more information since. How that prompt directly impacts Facebook ads. How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The iOS 14 Prompt.

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Aggregator Facebook Apple Training 212

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Competition will become a bigger issue for most advertisers during the final quarter of the year. Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see.

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Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. Your Turn. How do you use them?

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Conversation Facebook Eventful Report 189

Jon Loomer

APRIL 10, 2022

Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? It’s frustrating for many advertisers since this seems like an intermittent and inconsistent issue. Attribution is how Facebook gives credit to an ad for a conversion. Let’s discuss why this happens and what to do about it… Why it Happens.

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Metrics Facebook Campaign Issues 199

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center.

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Advertising Facebook CPM Committee 121

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group.

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Facebook API Advertising Conversation 212

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

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Facebook Report Campaign Apple 209

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. That, of course, may not be realistic. 8-Event Limit.

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