Waxing UnLyrical

APRIL 12, 2018

We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. And we see advertisers telling stories in new and interesting ways. From where I sit — and where I see the industry going — it’s all the same.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Have you ever wondered what compels people to share content on their social networks? His findings are pretty illuminating.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! So stay tuned to our Facebook page for more info.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. Twitter Facebook Google+ LinkedIn Share This Too: Richard Bagnall Returns to #measurePR (Pt. Here are a few excerpts.

CPM 204

CPM Handbook Comparison Consultant 204

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Still measuring your company’s “likes” on Facebook and followers on Twitter? “If you can’t measure it, you can’t manage it.” ~ Peter Drucker.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

MARCH 23, 2012

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. I mean, the weekends are meant for working on Facebook, right?

eBook 245

eBook Discount ROI Facebook 245

Waxing UnLyrical

JULY 31, 2015

Now, more and more, people are getting their news from social media and Facebook in particular; and I’m almost embarrassed to admit that holds true for me personally too. Twitter Facebook Google+ LinkedIn The Changing Face of Authoritative Content. So clearly ads work. Based in the Washington, D.C.,

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

Consultant 163

Consultant Banking Metrics Data 163

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

NOVEMBER 8, 2011

Apple doesn’t play on Facebook or Twitter. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. One brand has benefited for years from this lack of control.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

MARCH 25, 2013

The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? WUL : And how many tweets and Facebook comments a day (or week) do you guys get?

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

APRIL 11, 2011

If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. What about 30 billion pieces of content exchanged per month on Facebook? pieces on Facebook? Think of that.

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Can AI Improve PR?

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

OCTOBER 28, 2016

When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Not a one size, fits all plan. Engagement matters, empty likes are just that. Empty #measurepr.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

MARCH 4, 2015

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. Six Pixels of Separation Content Platform: The blog, podcast, speaking, books, Facebook Page, and all the other content touch points.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 15, 2015

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” ” Any of these strike a chord? Based in the Washington, D.C.,

Conference 100

Conference Diagrams Journal Consultant 100

Waxing UnLyrical

JULY 14, 2014

Social media advertising is useless (or is it?). Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. Doug Haslam authors this excellent post on why a little extra time (though NOT 45 days) can go a long way when planning and executing a social media campaign. Shock, horror! How does your brand conduct a stellar campaign?

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

APRIL 25, 2012

Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. And this is where platforms like Twitter/Facebook/YouTube come into play.

Energy 160

Energy YouTube Travel Campaign 160

Waxing UnLyrical

FEBRUARY 29, 2016

The Science of Optimizing Your Facebook Advertising Campaigns. Twitter Facebook Google+ LinkedIn Monday Roundup: Optimizing Your Campaigns. ” Good basic info here (I figured you might need a bit of a break after #1 above ^^). Why: This post, by Nick Steeves at Wishpond, is gold. Just GOLD. Based in the Washington, D.C.,

Campaign 100

Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. It’s obvious that there are simply too many promotions going on for Facebook to keep track.

Hotels 151

Hotels Guidelines Project Groups 151

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Tell me to “like” a brand on Facebook in order to get a free burrito from your chain restaurant; I’m there, no questions asked. For instance, QR codes on advertisements in subways stations where there’s not an Internet connection.

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

FEBRUARY 13, 2013

On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Twitter Facebook Google+ LinkedIn Map to Business Strategy: Geoff Livingston on #measurePR. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too.

Strategy 188

Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

JUNE 15, 2016

I had limited resources and money; so rather than use every tool known to man, I chose to utilize Facebook as my primary community until I could build enough momentum and awareness to begin deploying other associated platforms. milestones with images, video posts, text posts, etc.); This is where building the base is so important.

CPC 100

CPC Campaign Communities Organization 100

Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski. What is one Social PR campaign you’re in love with? It was brilliant.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

JANUARY 17, 2014

shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. The result: PR is poorly integrated with the rest of marketing. Many don’t understand PR or its value. Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

JANUARY 3, 2013

This app allows you to upload photos and videos from their smartphone and share them with your friends on Facebook and Twitter. Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. Sounds like something you do anyway, right?

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Holistic media and commerce. The difficulty now is determining which channels customers are on.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 28, 2016

Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog. ” What are you doing to make over your strategy this year?

Strategy 100

Strategy Banking Fashion Consultant 100

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. How valuable was that time spent listening?

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. Twitter Facebook Google+ LinkedIn Monday Roundup: Knocking Down Silos.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. ” 5. Based in the Washington, D.C.,

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) .” Over the last few years, there have been more I.C.

Embedding 100

Embedding Conference Banking Flickr 100

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Comment as pts moderator Ronyn Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tools 247

Tools Adwords Marketing Class 247