Jon Loomer

JANUARY 17, 2024

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

Advertising 189

Advertising API Skills CPC 189

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT?

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Advertising API Facebook Applications 199

Jon Loomer

AUGUST 9, 2023

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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Advertising Campaign Compete Cost 148

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You are likely seeing messages from Facebook about your custom audiences shrinking. If someone opts out of iOS tracking, Facebook will receive the highest ranking event from a given visit. Now that Apple has launched iOS 14.5

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Advertising Facebook Aggregator Eventful 217

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. That may seem insane.

Advertising 197

Advertising Facebook API Reputation 197

Jon Loomer

SEPTEMBER 15, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. Learn More About the Facebook Pixel. Want to master the Facebook pixel?

Advertising 202

Advertising How To Facebook Consultant 202

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. The extent of the limitation will depend on if the user opts-in or opts-out of this data collection.

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine.

Advertising 216

Advertising Facebook How To Privacy 216

Jon Loomer

MAY 16, 2023

You’ve been advertising for years. You were running Facebook ads before they were Meta ads. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. You’ve found an efficient system that works for you.

Advertising 176

Advertising Cost Strategy Conversation 176

Jon Loomer

MAY 17, 2023

This is about the importance of ethics and Meta advertising. There are advertising guidelines that you are expected to follow. Don’t Bend the Rules Some advertisers know the rules so that they can bend them. It could be your Facebook page, ad account, or Business Manager. Is merely running Facebook ads unethical?

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Advertising Guidelines Reputation Affiliate marketing 183

Jon Loomer

JANUARY 8, 2024

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

Advertising 167

Advertising API Apple Privacy 167

Social Media Today

APRIL 21, 2021

With Apple confirming that its controversial IDFA update is being rolled out from next week, Facebook has sent out a reminder to advertisers.

Apple 218

Apple Advertising Facebook 218

Social Media Today

DECEMBER 22, 2020

Facebook's launched a revamped Help Center at a time where more advertisers are voicing their concerns with the platform's ad systems.

Advertising 218

Advertising Facebook System Platform 218

Social Media Today

OCTOBER 15, 2021

Facebook will host seven sessions at Advertising Week, covering a range of key online marketing trends.

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Advertising Facebook Marketing Hosting 168

Jon Loomer

SEPTEMBER 14, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. Learn More About the Facebook Pixel. Want to master the Facebook pixel?

Advertising 146

Advertising How To Facebook Consultant 146

Jon Loomer

MAY 8, 2023

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. They Embrace Some Failure The typical advertiser is afraid to try something new or unproven because they don’t want to waste money.

Advertising 172

Advertising Skills Campaign Video 172

Social Media Today

MAY 6, 2020

Facebook's Director of Product Management has provided an overview of where the platform currently stands on expanding advertiser verification.

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Advertising Overview Facebook Platform 217

Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Let’s simplify this. And maybe it is, but Meta needs to clarify.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. Be an informed advertiser who uses metrics constructively. The post Effective Meta Advertising: Key Metrics Simplified appeared first on Jon Loomer Digital. Be careful. Simplify the key metrics that are most important. Let me know in the comments below!

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Metrics CPM Advertising CPC 165

Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. You Set up Dayparting Some advertisers want their ads to only run on certain days or at certain times. Far too often, advertisers try to outsmart the algorithm. The post Why Won’t Meta Spend My Advertising Budget?

Advertising 180

Advertising Cost Issues Campaign 180

Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

Advertising 163

Advertising Real Estate Cost API 163

Jon Loomer

JULY 5, 2023

If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. Only the most advanced and adventurous advertisers should bother with Bid Caps. When should you use this?

Advertising 164

Advertising Strategy Cost CPA 164

Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

Advertising 176

Advertising Video Metrics Issues 176

Social Media Today

JUNE 19, 2020

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.

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Groups Groups Advertising Facebook 218

Social Media Today

FEBRUARY 26, 2019

Facebook has announced a new program which will enable advertisers to maximize their reach through popular Facebook Watch programs.

Advertising 167

Advertising Facebook Video 167

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 105

Advertising Social Media Strategy Tools 105

Pam Moore

OCTOBER 29, 2017

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad? Guidelines for lead advertising.

Policies 167

Policies Advertising Facebook Guidelines 167

Social Media Today

DECEMBER 3, 2020

Facebook has added some new features for automotive dealers, providing more options to promote car sales on the platform.

Automotive 218

Automotive Advertising Tools Facebook 218

Social Media Today

APRIL 15, 2020

Facebook has published a new guide on the key considerations advertisers need to take into account when measuring campaign performance amid the COVID-19 pandemic.

Advertising 218

Advertising Publishing Facebook Campaign 218

Social Media Today

JUNE 22, 2020

Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager.

Advertising 218

Advertising Instagram Facebook 218

Jon Loomer

NOVEMBER 6, 2023

Meta advertisers have long asked for the ability to promote Facebook groups with ads. Instead, advertisers found workarounds to accomplish the same thing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. For whatever reason, that ability has never existed. That is changing.

Groups 184

Groups Groups Facebook Metrics 184

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Forbes Social Media

AUGUST 15, 2022

Digital health companies are funneling sensitive data that patients have shared with them to Facebook to help target advertisements, according to a new study.

Advertising 98

Advertising Company Data Facebook 98

Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Facebook and Instagram. Twitter has advertising restrictions that are easy to follow. However, each platform has its own rules.

Social Networking 155

Social Networking Advertising List Reddit 155

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. You get confused when you logon to Facebook ad manager.

Advertising 165

Advertising Facebook ROI Training 165

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Are there fewer advertisers?

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CPM Facebook Sample Samples 195

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center.

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Advertising Facebook CPM Committee 121