Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! It has really changed the way I think about business, branding, public relations, and advertising. " Unfortunately, to many, this is still revolutionary thinking in the advertising, marketing, and even PR industries.

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How a New Communications Graduate Can Stand Out

Social Media Strategery

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. or similar site, but very few have a point of view on something related to marketing, advertising, or PR. Where were the results?

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

It became another place for brands to push out advertising. Mozilla and Sonos pulled Facebook ads after the Cambridge Analytica scandal. Social media” became less social. Other things happened: Conversations gave way to content. Social media got integrated into IT, with complex usage permissions.

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. About getting media coverage.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

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