Small Business Mavericks

AUGUST 13, 2014

It’s no secret that Facebook changes its algorithm, just like Google does. This practice of forcing a Facebook user to “like” your page in order to see content used to be the thing to do. We believe this update will benefit people and advertisers alike.” Like-Gates Are No Longer A Good Idea.

Facebook 150

Facebook Policies Social Media Google 150

Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Facebook combats click-bait headlines — August 2014.

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

SEPTEMBER 23, 2011

A recent poll shows that 84% of Facebook users don’t like the recent changes they’ve seen in their news feeds. Just so you know, Facebook didn’t make the changes for users, who use the site for free. They did it for advertisers who are hoping to get their messages in front of your eyeballs.

Facebook 130

Facebook Advertising Feed Feedly 130

Small Business Mavericks

DECEMBER 4, 2011

Now, along comes Facebook. Believe it or not, there are still some people out there who don’t know what Facebook is. They will give you a funny look when you say “friend me” Next time, you are on Facebook, take a look at the numerous ads that are on any given page. Now, even children have cell phones.

Facebook 114

Facebook Marketing Advertising Course 114

Small Business Mavericks

SEPTEMBER 28, 2011

Facebook wants to woo small business owners into becoming advertisers. By giving away $10 million in free advertising. So why is Facebook giving away all that money in free advertising? Small business owners don’t think they need Facebook. Therefore, they aren’t on Facebook at all.

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

AUGUST 5, 2013

This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. The younger generation, however, doesn’t mind trading those soaps for their own Facebook drama during the time those soaps are being watched by Mom and Dad and Grandma.

Nielsen 122

Nielsen Facebook Trends Social Media 122

Small Business Mavericks

JANUARY 17, 2018

Even with the occasional misstep giving them a black eye, Facebook gives PHCE residential service providers access to more than 2 billion monthly users. Many businesses try Facebook ads and see no results. This is proof that advertising with Facebook is a powerful and cost-effective advertising vehicle. Disturbing?

Facebook 70

Facebook Advertising Features Activities 70

Small Business Mavericks

AUGUST 30, 2011

American Express OPEN Forum has an excellent article on Facebook ads (of course, I’m biased since they quoted me in the article). If you haven’t used Facebook ads yet, you’ll want to read the article. Set goals and plan your approach – What do you want to achieve with your advertising?

Tips 105

Tips Facebook Small Business Forums 105

Small Business Mavericks

APRIL 16, 2012

If so, and you have a reasonable following on Facebook, then you may be able to make use to Facebook’s latest service to businesses. Facebook Offers now allow all businesses the option to place special offers in the feeds of customers who have previously “Liked” them. This is not a new option from Facebook.

Facebook 93

Facebook YouTube Feed Feedly 93

Small Business Mavericks

FEBRUARY 21, 2011

Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. How do you promote your Facebook Page? You could use any or all of the following offline marketing channels to drive new traffic to your Facebook Page as well as your website. Offline marketing still works.

Small Business 79

Small Business Hubpages Facebook Case Study 79

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. Brilliant!

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

DECEMBER 18, 2013

The top two on the list are Bing and Facebook. But you should know that your click-throughs will cost you less at Bing and Facebook. But if you are starting out on the PPC advertising track, then you’ll need to learn how to write ads and build landing pages. PPC advertising is as effective as it ever was.

Small Business 101

Small Business Adwords Advertising Google 101

Small Business Mavericks

DECEMBER 14, 2011

There is a new contender on the block as far as Facebook is concerned. Google+ brand pages look a lot like Facebook’s fan pages for businesses or brands. Since Google+ is still less than a year old, they don’t have the following yet that Facebook has but it’s only be a matter of time. More so than Facebook.

Google 87

Google Facebook News YouTube 87

Small Business Mavericks

MAY 28, 2011

from the top of its mountain as king of online display advertising. s advertisers away. s target market are big corporations who advertise on television. Google’s target market are PPC advertisers who are now trying online display advertising. First, online display advertising is growing overall.

Google 156

Google Yahoo Compete Advertising 156

Small Business Mavericks

DECEMBER 22, 2011

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. However, because of the sheer number of users who practically live on Facebook all day, it can be hard to market the one business you have and get a lot of hits to your status posts and website in general.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

DECEMBER 12, 2011

We have been hearing a lot lately about Facebook. Most of us understand basically what Facebook is. ” For instance, you are chatting with a family member on Facebook. After you get off Facebook, because you trust that family member, you are going to do a search for that particular company, right? That is correct.

Facebook 93

Facebook Small Business Engineering Social Media 93

Small Business Mavericks

FEBRUARY 20, 2015

Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results. a Facebook contest where sharing gives extra entries should be on Facebook.).

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

JANUARY 6, 2016

Online advertising. When we talk about search engine marketing we usually are referring to search engine optimization (SEO) and pay-per-click advertising. If you are a business-to-consumer type of business, Facebook may be more effective for you. Online Advertising: Is It Really an Inbound Channel? Search engines.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

DECEMBER 15, 2011

Social media sites like Facebook, Twitter, Myspace and others is standing at 16%. Surprisingly, traditional media such as newspapers, yellow pages and radio advertising are behind the SEO ratings at 19%. A recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

JUNE 19, 2013

Retargeting is a type of online advertising where you put a little piece of code on your website that drops a cookie on your site visitors’ computers and tracks them as they browse the Web. Advertisers who have used retargeting have sworn that it’s effective in increasing their ROI. I see two sides to this.

Small Business 110

Small Business ROI Advertising Sites 110

Small Business Mavericks

MARCH 20, 2012

Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. When preparing any advertising campaign, your focus should be on targeting the right audience.

Small Business 101

Small Business Paid Search Compete Advertising 101

Small Business Mavericks

SEPTEMBER 21, 2015

Marketers will find new ways to make native advertising less promotional and more relevant. And on the third point I’ll say this: Nowhere can video content be more powerful and reach more potential customers and prospects than in the area of native advertising. Imagine more advertisers using video content in their native ads.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

DECEMBER 8, 2011

Most of you have heard of tweet, Facebook, YouTube and Myspace. Social media is the new way of advertising and marketing your business. For instance, if you already have a blog that you post to on a regular basis about your business, you can send your posts to Twitter, Facebook and others to generate even more readers.

Small Business 87

Small Business Social Media MySpace YouTube 87

Small Business Mavericks

APRIL 17, 2015

Her experience in New York City’s advertising industry raised questions about the conventional wisdom of targeted ads. the indirect effect accounts for a 5% reduction in intent to purchase the advertised product. Online and Offline Marketing and Advertising marketing research targeted ads' What’s The Takeaway?

Research 70

Research Advertising Study Groups 70

Small Business Mavericks

FEBRUARY 21, 2012

The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. It’s a first-come-first-served basis limited to 10,000 businesses, and those who do sign up will receive $100 in free advertising credits. Facebook still leads the way with StumbleUpon a clear second.

Adwords 105

Adwords Platform StumbleUpon Twitter 105

Small Business Mavericks

NOVEMBER 2, 2012

Pay-per-click advertising. Facebook marketing. There are a lot of ways to market your business to the growing mobile market. Organic SEO. Video marketing. Online social networking. Question & answer websites. These are just a handful of the ways that online marketers can reach the growing smartphone market.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

JUNE 24, 2014

Smart Facebook Advertising. Other Paid Advertising Platforms. Reddit Advertising. Barby explains each one of these in greater detail, with links to the tools he mentions: Long Tail Keyword Research. Social Media Scheduling. Niche-Relevant Communities. Competitions. Building Your Email List. Then pick one thing.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

JUNE 5, 2012

There is a lot to be said for search engine optimization and paid advertising. You can be at Facebook, Twitter, LinkedIn. Both have their places. But social media is a two-way conduit that requires your interaction. If you do it right, you can win new customers and make old clients happy with just a little effort.

Social Media 170

Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

JULY 29, 2011

At one time, you could read online debates about which method of advertising was going to win in the end – PPC or banner ads. Will Google+ take over Facebook? Case in point: Remember those old web rings? Who joins those any more? Certainly not anyone who is serious about online marketing. I guess we know how that turned out.

Mobile 156

Mobile Advertising Video Google 156

Small Business Mavericks

JUNE 5, 2014

If they go to your website, or look you up on the phone, or check your Facebook page, will those hours match the ones on the door? Online and Offline Marketing and Advertising customer experience customer lifetime value online marketing siloed organizational problems' For instance, do you have operating hours? How does one find out?

Health Care 87

Health Care Marketing Analysis Advertising 87

Small Business Mavericks

JANUARY 8, 2012

This is one of the oldest forms of advertising and still one of the most effective. Since you are already thinking of new advertising campaigns for this year, think about how often you can afford to place ads all over the internet and especially social network sites.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

AUGUST 9, 2012

You’ve created your website, you’ve started a blog, and now you’re on Facebook. But there is more to online marketing than simply building a website and sharing your blog posts on Facebook. Think beyond Facebook. You should engage in some kind of online advertising. Is that all there is?

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

AUGUST 8, 2013

Whether you try to reach your intended audience through pay per click advertising, video marketing, or guest blogging , you’ll have to decide who your target audience consists of. Facebook ads. Does it include a particular demographic? If so, how do you reach that demographic? Google AdWords campaigns. Search engine optimization.

Adwords 101

Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

JANUARY 23, 2012

The cost to advertise in these publications is often prohibitive for small businesses – you can get around it. For small businesses, your opportunity lies not in national advertising, but in your own printed matter. Large corporations have the jump on small businesses in this area, however, you can fight back.

Small Business 93

Small Business Smart Phone Discount Cost 93

Small Business Mavericks

AUGUST 6, 2012

In fact, Pinterest drives more revenue per click than Facebook or Twitter and since it is so simple and visual, the site drives a lot of click-through traffic. Pin a mixture of content—use some original content but make sure your boards don’t look like solely an advertisement for your company.

Real Estate 184

Real Estate Hashtag SEO Sites 184

Small Business Mavericks

APRIL 11, 2012

The main street or busy shopping mall is the search engine and social media like Facebook. Instead of local advertising, you undertake search engine optimization – the aim for each is the same, getting your business in front of people’s eyes.

Domain Name 101

Domain Name Engineering Hosting Advertising 101

Small Business Mavericks

JANUARY 22, 2012

General Electric went a step further with a contest that involved photos uploaded to Instagram, then shared to Facebook for voting. People love to show off, so if you advertise a campaign that encourages those traits, you may be able to build and further develop your brand.

Social Media 110

Social Media Fashion Instagram Trends 110