Sherrilynne Starkie

OCTOBER 25, 2018

Facebook launches Messenger 4. Facebook is rolling out a new, simplified version of Messenger: Messenger 4. It should be included as part of all Facebook campaigns. These are designed for performance advertisers and feature call-to-action banners. New research: Facebook is successfully tackling fake news.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

JANUARY 21, 2019

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. Personally I saw this dozens, maybe hundreds, of times in my Facebook feed over the last week or so, and yes, I certainly took part in it myself.

Facebook 150

Facebook Meme Training Privacy 150

Sherrilynne Starkie

JUNE 29, 2013

But little by little Twitter and Facebook have taken over the reader duties for me. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Facebook would not confirm the reports at the time. Related articles.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. These are findings of a recent study conducted by research company Neilson on behalf of the Facebook Marketing Science team.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. F8 2018: Facebook's annual global developer conference. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. They even like to see the local advertisements. Photo by Mike Ackerman on Unsplash. But there’s the rub. Where’s the reader value?

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

SEPTEMBER 20, 2019

Facebook has confirmed that its ad Pixel, used to retarget audiences, has suffered an outage that may have impacted standard Pixel events from being logged. The post Facebook Pixel outage appeared first on Sherrilynne Starkie. Downturns in performance earlier this week may be a result of the outage.

Facebook 42

Facebook Eventful Advertising Report 42

Sherrilynne Starkie

JUNE 29, 2018

Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy. More Ways to Fight Fake News on Facebook.

News 210

News Notification Collaboration Review 210

Sherrilynne Starkie

JANUARY 2, 2018

Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. and more.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

OCTOBER 21, 2013

Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Facebook Kids comes to Canada. Facebook Kids is coming to Canada.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Facebook introduces new shopping features. Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Facebook enforces new rules for political & issues ads. Facebook is now enforcing its new policies for political and issue-related ads.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

DECEMBER 3, 2017

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. News from Google, SnapChat, Facebook and Instagram. Messenger streaks coming to Facebook? Facebook ‘borrows’ another great idea from Snapchat and introduces Messenger streaks. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

FEBRUARY 24, 2013

Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Click here to start to receive my newsletter. Related articles. Social media demographics. Pinterest for Business.

Social Media 279

Social Media Retail Newsletter Study 279

Sherrilynne Starkie

DECEMBER 7, 2013

Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. It works by using a bit of javascript code on the advertiser’s website to set a cookie in the visitor’s browser.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

DECEMBER 6, 2017

They need to have SEO expertise and digital advertising know-how. Adwords certification demonstrates basic and advanced proficiency in online advertising. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

APRIL 13, 2018

The majority of public relations professionals predict that in just five years the average person will not be able to distinguish between news stories and advertising copy, and what’s more, most people won’t even care. People are demanding transparency and accountabilty of their news sources (and count Facebook among them).

News 230

News Survey Journal Influencer 230

Sherrilynne Starkie

FEBRUARY 18, 2020

It’s not advertising. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

OCTOBER 26, 2013

Infographic: native advertising effectiveness. PLEASE LIKE MY FACEBOOK PAGE. Here’s an excellent infographic, from the folks at Media Corps, which explains just how different our two nations are. Related posts: . Instagram or Vine? Blog check list for getting noticed. Related articles. An Infographic On Infographics.

Instagram 343

Instagram Features Advertising List 343

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

DECEMBER 22, 2013

PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Bloggers important in PR. 100 free social media resources. Related articles. 13 Free Social Media And SEO Xmas Gifts For Your Website. Christmas is almost here. Top 3 hated Chirstmas gifts.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

OCTOBER 25, 2012

Related posts: Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Social media in call centres. Wikipedia rules the waves. Related articles. ROI in social media.

Study 377

Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JUNE 29, 2014

PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos' Big data: seeing the forest and the trees. Related articles. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. 7 Analytics Tools to Track Local Campaigns.

Sysomos 333

Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

APRIL 14, 2012

I counted one news story, five news in briefs, one sports story among all the PR stories and advertisements. I’m not sure what value it will have for readers, but I’m sure advertisers will be happy to reach so many homes. VISIT MY FACEBOOK PAGE. Related posts: Canada is world’s No. Creative PR: Eating a Ford.

News 290

News Wikipedia Social Capital Sports 290

Sherrilynne Starkie

OCTOBER 28, 2012

“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner. Down a new path?

Review 368

Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

JUNE 7, 2012

I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Then I provided some advice on how to stand out online.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

JANUARY 26, 2013

an associate professor of advertising at the University of Texas at Austin. Related posts: Facebook and a harmless prank. PLEASE LIKE MY FACEBOOK PAGE. The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D., Related articles.

Study 370

Study Journal Reputation Report 370

Sherrilynne Starkie

JUNE 30, 2015

Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. Anyone glancing at their Facebook news feed this morning might have been surprised to read this update : “Forecast: Today is expected to be like being hungover in line at a suburban Starbucks drive-thru”.

Advertising 150

Advertising Report Cost Feed 150

Sherrilynne Starkie

OCTOBER 29, 2012

Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. . • How to successfully introduce brands in Québec. Thanks to Mike and the 18 other readers who took the time to enter! Related posts: Win a ticket. Ottawa police tweet on the beat. Click here to start to receive my newsletter. Related articles.

Conference 259

Conference Newsletter Skills Questions 259

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The company generates revenue selling advertising, leads, and premium services offered to the debtors. Only a fool would stiff a lawyer. Related articles.

Social Media 297

Social Media Small Business LinkedIn Cost 297