Jeff Esposito

JULY 8, 2014

The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint' Listening and acting socially from Jeff Esposito.

Retail 20

Retail Conference Industry Social Media 20

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. Coca-Cola Designed Its New Can Around A Problem No One Has – Is it me or is the whole cold activated fad past its prime?

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

NOVEMBER 23, 2010

Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. Source – Gap Facebook Event.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. This week’s edition was drafted on Wednesday as I was packing to head to Austin. If you’re here drop me a DM to get together. Have a great weekend and catch you next week!

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

MARCH 3, 2014

The paid side is the one that focuses on advertising ventures across the social platforms. So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? Below is a video of the talk: PT 2.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Even LinkedIn’s first publicly recognized tagline was “Relationships Matter.”.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

MARCH 29, 2013

Unpublished Page Post Ads: 10 Reasons Why Advertisers Are Flocking – I really dig the concept of Dark Posts from Facebook. I saw these cabs rolling around Austin during SXSW and thought it seemed pretty smart. I respect them more after reading this article that a friend from Texas shared with me.

Advertising 26

Advertising Strategy Facebook 26

Jeff Esposito

JUNE 10, 2011

To me the only good thing about them was the retired Noid, but recently they made a big PR/Brand/Advertising push to show the changes that they were making to benefit their customer experience. There are no rainbows or unicorns, but rather three vehicles of change and influential levers that you can pull that are not on Twitter or Facebook.

Delicious 41

Delicious Campaign Influencer Social Media 41

Jeff Esposito

APRIL 29, 2011

Social Isn’t About Advertising Or PR – This is a great response post from Gini Dietrich to an article titled PR Agencies are Ruining Facebook. So without further adieu, here is this week’s edition of Five for Friday brought to you by Monster Energy.

Sentiment 37

Sentiment Energy Project Meeting 37

Jeff Esposito

MARCH 11, 2011

Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. The Facebook Empire Ends Here – I love this post from Geoff Livingston. The Facebook Empire Ends Here – I love this post from Geoff Livingston. Now raise your hands if you are awesome at communicating through writing.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. Hell it has an identity crisis and if it were a child in school, we’d all be bullies. So much like the rallying cry of the 90’s why can’t we all just get along?

Library 30

Library News Social CRM Policies 30

Jeff Esposito

JULY 28, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Pricing gaffe leads to PR, SM fail for TGW Written on July 28, 2010 by Espo in PR On Monday morning a co-worker passed me the link to the image above advertising a great deal on golf clubs on Amazon. On TGW’s Facebook page there were comments ranging from inquisitive to vulgar.

Price 51

Price Issues Comments Company 51

Jeff Esposito

JUNE 22, 2012

105 Facebook advertising case studies – we all love case studies. Not too shabby and something work thumbing through if you are on the fence with Facebook ads. For any of you that feel the same way about the nectar of the gods, you should read this post from Dogfish Head on aging beer, you won’t regret it.

Social Media 41

Social Media Case Study Study Skills 41