Janet Fouts

OCTOBER 2, 2014

Facebook is making it much easier for agencies like ours to manage business pages and ads with Facebook Business Manager. Here are the highlights of Facebook Business Manager: Only one person in your organization will be the admin for your business manager account. Page Advertiser: Can create ads for the Page and view insights.

Facebook 139

Facebook Applications Project Overview 139

Janet Fouts

APRIL 6, 2011

It seems that Google is taking on the Facebook like, and +1 buttons will start showing up on web sites so you can like a web site and have it show up in your like stream too. People in your Google chat or Gmail lists, stored in Google Contacts or who you are following in Google Reader or Buzz. So what’s the downside here?

Facebook 105

Facebook Google Reader Privacy Google 105

Janet Fouts

DECEMBER 10, 2013

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Facebook and Twitter are now publicly traded, and they have shareholders to please. Can you make money?

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

OCTOBER 15, 2012

Yesterday was a momentous event in advertising history. Interestingly, especially in light of all the news about Facebook changing it’s algorithms, they gained a ton of fans, but people talking about this page actually declined. As far as I’m concerned the stats on Red Bull’s Facebook page are revealing.

Marketing 144

Marketing Eventful iPhone Report 144

Janet Fouts

JANUARY 16, 2011

I rarely advertise, and only then for special programs, webinars or classes. People develop relationships with me on Twitter , Facebook , Quora , LinkedIn, my blog and slew of other places before we talk on the phone or meet in person, and we develop trust.

Social Media 134

Social Media Class Sports Conversation 134

Janet Fouts

DECEMBER 2, 2011

There is no facility to add admins to a page (like Facebook) so you either create an account just for this purpose or share your user name and password with other admins. I dutifully added the circle to my feed and now the feed is clogged up with an incredible amount of direct advertisements. Here’s a short list of just a few.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

DECEMBER 23, 2010

An empty profile, or worse yet–one being used to advertise the service that created them for you–isn’t doing your brand any favors. Did you use a service like Claim.io that sets up hundreds of accounts for you or your brand? This is a great way to make sure nobody is using your brand identity online, but have you even looked at them?

Netvibes 133

Netvibes RSS Feed Feedly 133