Direct Marketing Observations

FEBRUARY 25, 2011

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

OCTOBER 7, 2010

I hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. This morning Jay Baer wrote a post about how social media behemoth Facebook was basically suffocating the rest of the web 2.0

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

JANUARY 17, 2019

In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew. Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches. Absolutely.

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

NOVEMBER 20, 2013

The category requires constant and always-on top of mind marketing/PR buzz and it is hard to sustain such effort on social channels alone, and media advertising which is relatively expensive and not sustainable. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

DECEMBER 19, 2011

This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Can you say Facebook Burnout, Blowback or Billion ? Would you pay to advertise on Twitter? 9) That Twitter would be making money by now. Well they sorta are making money and they are rolling out custom pages for brands.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

OCTOBER 27, 2011

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Why would you follow Nike on Facebook? No, generally not. Something free. Or Gatorade or American Eagle ?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

APRIL 9, 2010

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. Delivered as a SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter. 5) Check out the funky named Goomzee. 7) Tungle is cool.

Sites 170

Sites Real Estate URL Social Networking 170