Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. We’re more likely to trust people we do know, rather than an abstract “crowd&# on Facebook (for example).

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

FEBRUARY 4, 2016

The last year has seen Facebook – as the dominant social network – continue to monetize its platform. This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. Here are a couple of theories from my end: More media, less social.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Take campaign-based Facebook pages, for example. Each of these runs counter to the way that many people think.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Facebook has long since made the switch to put visual content first. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

APRIL 26, 2011

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# The right people to manage Facebook pages are, apparently ad agencies. The reality is that multiple partners are often involved in a successful Facebook effort. Guess which he works for.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

SEPTEMBER 9, 2010

Marketing is more than just advertising. And, while tracking is certainly not as easy in PR as in advertising and media, there are plenty of ways to measure impact. Now, every brand will define “impact” differently based on corporate goals but I can guarantee you no company has a goal to get 1 million Facebook likes or 1,000 retweets.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. A much better approach would be to drive people to a long-term property which you can adapt and tailor for short-term purposes, for example a long-term Facebook page or a corporate blog. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417