Akamai Marketing

JANUARY 25, 2013

Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both.

Social Networking 264

Social Networking Advertising Platform Facebook 264

Akamai Marketing

JANUARY 1, 2015

We used promotions on Facebook to build this list. Akamai Marketing developed a promotional Facebook campaign and contest that created curiosity and conversation among it’s target market while highlighting the variety of stores and shops in the shopping center. Results: Increased Shopping Center Traffic: 178%.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities are the people who stand up for you when there is flamer on your Facebook page (Compare Dell Hell with the Community’s response to Dell’s Flaming Notebook ). You advertise TO an audience.

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? AVE: Advertising Value Equivalent is something that PR professionals have been using for years. Essentially, AVE looks at earned media and assigns a value to it based on equivalent advertising rates.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JULY 7, 2011

Will it replace Facebook? I think it will be DIFFERENT from Facebook. There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. I really couldn’t say. Will that change? I don’t know.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. For example, you might find that you have a great idea for a social media campaign, but you’d like to include it in your print advertisements.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 1, 2011

Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. What I like: Unobtrusive: Its a single email once a day.

Tools 160

Tools Klout Policies Tourism 160