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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. And don’t think cell phones are the only mobile medium worth considering.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Sure, maybe some of these budget increases will be paid for by reducing expenditures on TV, radio, outdoor, print, event sponsorships, snacks, logo golf balls, or from some other magic pot of gold. I wasn’t a math major, but if everything is going up, what is going down? The Key is Measurement First, Tactical Expansion Second.

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Advice for startups: Focus on your super-fans

Socialmedia.biz

Target audience: Startups, entrepreneurs, businesses, brands, digital marketers, advertising agencies, SEO specialists, educators, journalists, Web publishers. Communicate with them through SMS, email, Twitter, FB, push notifications. At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Slush used JennyBot, a customer service chatbot, for a 20,000 person event in Helsinki. freed up event staff from repetitive tasks. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. Slush’s customer service automation. Domino’s was no stranger to the chatbot game.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

SMS other social networks are built on SMS revenues such as SMSFun. Twitter has probably done their dash with doing SMS deals by now. Online Events team up with LiveStream and ask for a few bucks for an online event such as those NASA video/tweet streams. Friendster run big events in Asia.

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