Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Make sure to select your pixel and conversion event, too. Let’s simplify this.

Advertising 148

Advertising Engagement Class Conversation 148

Jon Loomer

APRIL 1, 2024

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. If anything, Ads Manager could underreport because someone I targeted might share the ad, leading to a few organic registrations. How could that be?

Conversation 144

Conversation API Eventful Report 144

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . When a life-altering event occurs, such as a mass shooting or a natural disaster, brands should perform an evaluation as soon as possible and be prepared to adjust their content strategy on social channels.

Trends 184

Trends Organization Social Media Travel 184

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. To make the most of the pixel, you need to utilize Facebook pixel events on your website. What Pixel Events Are. Standard Events.

Eventful 84

Eventful Facebook Conversation Advertising 84

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

Analytics 155

Analytics Eventful Facebook WordPress 155

Jon Loomer

OCTOBER 11, 2023

Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. When promoting a conversion event, you could technically use one of three objectives: 1. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. Which should you use?

Conversation 155

Conversation Campaign Eventful Engagement 155

Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Does how you get there matter? What does each performance goal actually do?

Eventful 193

Eventful Conversation Campaign Types 193

SocMed Sean

JUNE 20, 2018

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers. Ben is known for delivering entertaining team-building events that are tailored to each client.

Organization 205

Organization Social Media Exercises Policies 205

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

Construction 187

Construction Advertising Industry API 187

Laurel Papworth

APRIL 29, 2023

I’ve been thinking about Blockchain and event management, and 24 types of NFTs. “The podcast discusses the power of oratory and how public speaking events can inspire change and bring new ideas to the forefront. I’m the Australia Post of Events, if you like. [00:02:46.420] ” Hope that helped! .”

Eventful 98

Eventful Conference Case Study Sentiment 98

Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In this case, the advertiser also defines the conversion event they want to prioritize. In this case, the advertiser also defines the conversion event they want to prioritize.

Advertising 179

Advertising Conversation Issues Buy 179

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started.

Advertising 111

Advertising Strategy Facebook How To 111

Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Our experts point to several factors: The Decline of Twitter for Real-Time Conversations Twitter used to be the go-to platform for reacting to live events like the Super Bowl.

Analysis 157

Analysis Hashtag Sports eBook 157

Jon Loomer

NOVEMBER 9, 2022

I know that advertisers will want the ability to target their email lists. There is a long list of potential events that you can choose from. This is not related to any organic engagement. You can create audiences based on Page View or one of several standard events. App Activity. Lead Generation. Engagement.

Eventful 207

Eventful Engagement Organization Groups 207

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication.

Report 179

Report Sample Samples API 179

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. Email this to a friend?

Advertising 228

Advertising Facebook Adwords B2B 228

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

Communities 329

Communities Syndication Compete Sports 329

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. If you go to Diagnostics within Events Manager, Facebook will tell you whether there are any issues detected with your pixel. Pixel Events and Custom Conversions Set Up Incorrectly. Organic Conversions.

Conversation 195

Conversation Facebook URL Report 195

Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. What is an influencer event?

Hosting 53

Hosting Eventful Influencer Authentication 53

Jon Loomer

AUGUST 9, 2021

That’s rough for advertisers. Now, though, they’re the type of options advertisers will need to replace or supplement some of their favorite options that are becoming less useful. Facebook, if you’re reading this, it’s long past the time to offer these options for advertisers. Page Events.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. If you go to Diagnostics within Events Manager, Facebook will tell you whether there are any issues detected with your pixel. Pixel Events and Custom Conversions Set Up Incorrectly. Organic Conversions.

Conversation 154

Conversation Facebook URL Report 154

Buffer Social

DECEMBER 20, 2022

Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing. I also know that in the long run, having our own audience is crucial in a world where digital advertising is increasingly expensive. (For some context, TikTok users in the U.S.

Organization 80

Organization Strategy Film Metrics 80

Oktopost

APRIL 9, 2024

Still, it requires a deep understanding of the target organization, its needs and pain points, and the individuals who make purchasing decisions. At the same time, these campaigns also benefit significantly from planning and organization. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 130

Reputation Tools Brands How To 130

Pam Moore

APRIL 16, 2019

? ?. There is no doubt that in person events can provide incredible value. However, attending, exhibiting or sponsoring an event requires investment such as time, energy and money. What makes an event or industry conference amazing? ease to get around conference sessions and special events. Is it the…. food and drink.

Conference 105

Conference Eventful Organization Small Business 105

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising.

Eventful 100

Eventful UGC Marketing B2B 100

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Goldfish Crackers Combines Storytelling Advertising & AR. They don’t just want you to mention these events; they expect action. Enter brand storytelling.

Campaign 304

Campaign Brands Influencer Collaboration 304

Idaconcpts

FEBRUARY 5, 2011

The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool.

Advertising 155

Advertising Social Media LinkedIn How To 155

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. It’s quite possible that the 10 percent conversion rate reflects organic traffic. Try Initiate Checkout, Add to Cart, or even a custom event for a Quality Visitor. You can be better. Maybe this is you.

Conversation 179

Conversation Cost Metrics Campaign 179

Ignite Social Media

OCTOBER 12, 2021

An event like this could likely happen again, or happen to another network. So our expert social strategist put together the top insights your social team should take away from the Facebook outage and apply to your organization’s social strategy. #1) Check your paid media budget , particularly for performance advertisers.

Facebook 161

Facebook Marketing Eventful Social Media 161

Sprout Social

JULY 25, 2023

Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Create social media conversion events in GA Goals in Google Analytics 4 are now called conversion events.

Analytics 140

Analytics Report Social Media Google 140

Ignite Social Media

JANUARY 7, 2022

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts.

Posterous 155

Posterous Instagram Newsletter Features 155

Mindjumpers

DECEMBER 6, 2013

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. To reach your fans, Facebook urges marketeers to resort to advertising to promote messages more broadly.

Feed 222

Feed Feedly News Meme 222

Likeable

OCTOBER 9, 2018

In its 15th year, Advertising Week continues to serve as a useful way to take the pulse of the current state of the advertising industry (and guess about its future). But as Dave Maddocks, Chief Marketing Officer and GM Business Development at Cole Haan, said: “We can all fall in love with the delivery device.

Advertising 59

Advertising Authentication Influencer Sentiment 59