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Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page

Jon Loomer

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

Eventful 184
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Are Most Advertisers Asleep At The Wheel?

Twist Image

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend.

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5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

agora pulse

Facebook advertising can be complex and confusing. At the time, boosted posts were called “Promoted posts” and I, like many others, started my advertising journey by clicking the “Promote” button. That ad was the beginning of my Facebook advertising journey and boy have things got complicated since.

Tools 133
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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. And don’t think cell phones are the only mobile medium worth considering.

Mobile 315
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Facebook Marketing Guide With Winning Strategies For 2024

Keyhole.co

widget and start typing, or you can click “Photo/video” to add a photo. Facebook paid ads (Ads Manager) Paid Facebook ads can be a highly effective form of advertising, allowing you to reach a larger audience quicker than free advertising. They can be liked, commented on, and shared. Simply click the “What’s on your mind?”

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Top 10 Demand Generation Tools for 2024

Oktopost

They can do so through various features, such as audience segmentation, personalized messages, emails, or content recommendation widgets. It also offers complementary features such as advertising analytics and competitor benchmarks, enabling teams to stay ahead of their competitors online.

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Social Media Chat Tuesday, July 21st

Adam Cohen

Think both digital and traditional) I’ll follow up here with a link to the live event and transcript afterwards. Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls.