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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break?

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The Apple iPad. Greatest thing since iSlicedBread?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. Now its time for me to interject my thoughts… Here they are: The iPad is nothing more than a glorified IPhone, only bigger. (Yes Greatest thing since iSlicedBread?

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Can you Run your Business with only an IPad?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Can you Run your Business with only an IPad? Owing to the fact that the IPad is more of a content consumption device than anything else, this will be an interesting twist. What do you think? Can Paul do it?

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. Smartbooks and Tablet PCs: You got it—Ipad is one. SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

But when these events occur, they show the power of social media when harnessed by the people. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Now we are looking at ways of collecting and harnessing them.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

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