Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

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Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

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Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. One of the reasons I do that is because of the ease of creating custom events like this one. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

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Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

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Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

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Advertising How To Campaign Hashtag 140

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

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Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Does how you get there matter? What does each performance goal actually do?

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Mindjumpers

OCTOBER 18, 2010

New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far. The intention is for brands to run their communication on pages and not in groups.

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Jon Loomer

JULY 26, 2021

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. Advertisers approached this with extreme caution.

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Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. But there are times when broad targeting is bound to fail.

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Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. It’s important to know that custom conversions should not be used in place of standard and custom events; they should be used in addition to them. Standard and custom events require additional coding. Product Groups. Quick Refresh.

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Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The group of people who added your product to their cart but didn’t purchase is small, but they are all valuable.

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Jon Loomer

NOVEMBER 9, 2022

I know that advertisers will want the ability to target their email lists. There is a long list of potential events that you can choose from. You can select engagement with specific ad groups (ad sets) or leave it open. You can create audiences based on Page View or one of several standard events. App Activity.

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Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In this case, the advertiser also defines the conversion event they want to prioritize. In this case, the advertiser also defines the conversion event they want to prioritize.

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Jon Loomer

DECEMBER 1, 2021

How did your advertising campaign perform? To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. Metrics: Standard Events. The standard pixel events you care about will differ depending on your website. Metrics: Custom Events. Maybe you use different custom events.

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Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Jon Loomer

FEBRUARY 26, 2024

Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Audience Suggestion This is a unique approach, so advertisers may be inclined to provide an audience suggestion. This can especially be an issue if your customer is only a specific gender or age group.

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Jon Loomer

MAY 22, 2023

In the example above, there is a checkbox that allows the advertiser the option of turning it on and off. But it is automatically on (and can’t be turned off) when optimizing for any type of conversion, value, app event, or app install. It’s a group selection. There’s no new functionality here.

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

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Eventful Facebook Upcoming Conversation 85

Jon Loomer

AUGUST 2, 2023

Which group of people should you target with your Meta ads? Due to advancements in machine learning and optimization, many advertisers are opting to go completely broad with targeting. Events Custom Audience Create an audience of people who engaged with your Facebook event… 9. Of course, you can overthink this, too.

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Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content. The Facebook Pixel.

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Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. This post is necessary.

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Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group.

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Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. You have time to actively engage with the speakers, join breakout groups and workshops or just join us all for evening events and a morning power-walk. It’s a hard thing to beat into a marketer’s head sometimes. This isn’t your ordinary talking head kind of conference.

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agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

Jon Loomer

AUGUST 9, 2021

That’s rough for advertisers. Now, though, they’re the type of options advertisers will need to replace or supplement some of their favorite options that are becoming less useful. Facebook, if you’re reading this, it’s long past the time to offer these options for advertisers. Page Events.

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Jon Loomer

JANUARY 24, 2022

Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. The surprise was including Video Views in this group, though it is logical. DESCRIPTION: “Send people to a destination, like your website, app, or Facebook event.” This is updated in Optimization & Delivery. Video Views.

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Jon Loomer

MAY 24, 2023

For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. If you like customizing your objective, optimization, bid strategy, placements, and age group, you’re going to be disappointed. Country If you like to target refined groups, Advantage+ Shopping isn’t for you.

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Ignite Social Media

MAY 6, 2021

While they’re still in the early stages of testing , we’re anticipating this feature to roll out quickly and are curious to see how they plan to bring audio into their events and groups. . We really like the product pages because it allows you to select who your product is for based on job titles or industry groups.

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Jon Loomer

AUGUST 3, 2022

Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website. There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Advertisers who sell on a third-party website.

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Jon Loomer

SEPTEMBER 2, 2020

And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. People who visited a particular page or group of pages. People who executed certain events. Conversion Tracking with Events and Custom Conversions.

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Facebook Eventful Conversation Report 187

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. You choose the optimization event within the ad set. The goal is to get you the most optimization events at the lowest cost. The algorithm then finds the people within that group to perform that action.

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Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. I typically tell advertisers to test and experiment. Lookalike Expansion is automatically enabled for new, duplicated, and draft campaigns and ad sets optimizing for conversion, value, or app events using the Conversions objective.

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