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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Make sure to select your pixel and conversion event, too. Let’s simplify this.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

You MUST continue to boost and advertise your Facebook content to reach your followers and new targeted audiences. ? I say again: To reach your fans and new audiences, you MUST continue to boost and advertise your Facebook content. And if you haven’t invested in Facebook advertising, START NOW! Don't Panic. BONUS TIPS.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. To reach your fans, Facebook urges marketeers to resort to advertising to promote messages more broadly.

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How Attribution Impacts Performance

Jon Loomer

You need to set up standard events and custom events to help define important actions. Did you set up events improperly? Is event matching poor? Do you fail to deduplicate events? Most advertisers only care about the default 7-day click and 1-day view results. But it’s more than that.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

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TikTok Ads 101: How to get started with TikTok advertising

Sprout Social

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.