Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. It is true that big changes are coming to Facebook.

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Feed Feedly Metrics News 167

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Could be they want you to feel sorry for them, attend their event or spend your life crying and complaining like they do. Episode Highlights.

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Feed Feedly News Facebook 167

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

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LinkedIn Instagram Tips HootSuite 107

Jon Loomer

NOVEMBER 13, 2023

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. How Might You Use Reminders Ads?

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Instagram How To Eventful Upcoming 179

Jon Loomer

JANUARY 19, 2022

That doesn’t mean you should abandon the pixel or targeting built off of pixel events. First, they are engaging for the user since they auto-play and can be watched directly from the news feed. Second, engagement with these videos gives advertisers retargeting capabilities. Facebook Event Custom Audiences.

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Facebook Instagram Advertising Engagement 207

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Advertising Features Facebook CPA 128

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

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Construction Advertising Industry API 187

Jon Loomer

JANUARY 22, 2024

We’re moving into a new era of Meta advertising. It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. But there are times when broad targeting is bound to fail.

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Embedding Eventful Cost Issues 163

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. Videos may hang up in a person’s news feed more than others. Do you get people who complain about seeing your ads in their news feed? Create Facebook Pixel Events for Scroll Depth.

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Facebook Eventful Campaign Conversation 205

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. Beginner Facebook Advertiser Webinar. Brief: The Facebook News Feed.

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Advertising Facebook Training News 120

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. moment in their Facebook feeds. Define your target audience.

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Advertising Strategy Facebook How To 111

Jon Loomer

MARCH 14, 2022

As mentioned above, there are times when Facebook optimizes for quality events. Sometimes, advertisers can micro-manage in this case. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. In other words, you may get the highest action rate from news feed.

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How To Facebook URL Cost 199

Jon Loomer

DECEMBER 6, 2023

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. Advertisers still do this.

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Campaign Advertising Cost Conversation 154

SocialFish

MARCH 14, 2011

Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Can we use one of the free platforms that contain advertising?

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Eventful Questions Ustream Film 181

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Eventful Newsletter CPM CPC 195

Jon Loomer

MARCH 29, 2022

Advantage Lookalikes is automatically enabled for new, duplicated, or draft ad sets using a lookalike audience when optimized for conversion, value , or app events. Like Advantage Lookalikes, Advantage Detailed Targeting is automatically enabled for conversion, value, and app event optimization. Adding templates to a feed image.

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Campaign Advertising Features Conversation 190

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

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Advertising Features Facebook URL 100

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you noticed this trend happening on your feed? LinkedIn Events. Are you interested in learning how to set up a LinkedIn Live event?

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LinkedIn Marketing Eventful Compete 202

Twist Image

AUGUST 10, 2018

My digital advertising customer experience sucks. I'm speaking at a conference soon, and wanted to know what the official hotel is for the event. I Googled the event. Now all I see are ads for this event. In fact, in looking through my Facebook feed, there is nothing in there that is relevant to me anymore - at all.

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Advertising Software Hotels Sports 45

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. You choose the optimization event within the ad set. The goal is to get you the most optimization events at the lowest cost. I then started seeing ad after ad for similar STYLED shoes in my feed. It seems crazy.

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Facebook System Conversation Eventful 200

Webbiquity SMM

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Twitter could be a lucrative advertising channel for reaching these people, if it could attract and hold them.

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Twitter B2B LinkedIn Brand Monitoring 228

Jon Loomer

AUGUST 12, 2016

News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business.

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Advertising Facebook News Feed 60

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. This is a guest post by Gregory Smith. Hold on to your seats, as I unfold.

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Advertising Platform Twitter Trends 130

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Additionally, you’ll need to create Custom Conversions and pixel events so that Facebook knows when a conversion happens. Facebook knows that the ad appeared in their news feed. What is considered a conversion?

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Conversation Facebook Report Advertising 193

Likeable

OCTOBER 8, 2019

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Here are our team’s main takeaways from the week.

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Advertising Authentication Meme Film 50

Kikolani

SEPTEMBER 24, 2011

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Hide Updates by Third Party Applications.

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Feed Feedly Privacy News 168

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. And it doesn’t matter whether they saw it within the news feed or clicked to get a closer look. It includes auto-play of videos that were passed over in the feed. Once again, volume is more difficult when it comes to clicks and pixel events.

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Engagement Video Facebook How To 207

Ignite Social Media

JANUARY 7, 2022

The Swipe Up feature was clearly designed so that with Instagram stories, business organizations and communities could leverage it to drive traffic, engage with their community and advertise their businesses more efficiently.

Posterous 155

Posterous Instagram Newsletter Features 155

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Additionally, you’ll need to create Custom Conversions and pixel events so that Facebook knows when a conversion happens. Facebook knows that the ad appeared in their news feed. What is considered a conversion?

Conversation 163

Conversation Facebook Report Advertising 163

Sherrilynne Starkie

AUGUST 15, 2018

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”.

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Influencer Campaign Report CPM 199

Jon Loomer

OCTOBER 5, 2020

I’ve had my doubts about interest targeting, but this was mostly based on theory and advertising results. You can view the specific interests advertisers use to target you. Advertisers and Businesses. Travel, Places and Events. Here’s how… Click To Tweet. Your Ad Preferences. Your Information.

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Yahoo Facebook Sample Samples 192

Sherrilynne Starkie

JUNE 29, 2013

I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. My pages feed is largely populated by updates from media outlets, clients and other brands.

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Features Google Reader Facebook Flipboard 271

Keyhole.co

JANUARY 20, 2024

Screenshot taken from Instant Pot’s Facebook page You can use a Facebook group to start discussions, add events, upload media, and provide instructional guides. A Facebook group essentially becomes free advertising. One-third sharing: Sharing content from others helps your feed seem less spammy. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

SEPTEMBER 27, 2016

Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. Happy New Year!

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Advertising Social Media Tips Banking 60

Jon Loomer

OCTOBER 10, 2022

Finally, you have to check at least Facebook Feed. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. I’d keep everything else in feeds unchecked. If you’re curious, my “most engaged audience” is defined by people who performed a series of custom events on my website during the past seven days.

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Instagram Facebook CPM Feed 200

Webbiquity SMM

FEBRUARY 16, 2021

Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. Take Grey Advertising Agency, for example. Instagram Stories appear on a separate feed, which helps to keep your main feed cohesive.

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B2B Examples Company Instagram 259