Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

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Consultant Banking Metrics Data 163

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. And how do I know that?

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Metrics Advertising Campaign Education 100

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. Why is it even more effective than traditional routes? The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. manual social media searching, local news, niche publications, community events, etc., Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

NOVEMBER 8, 2011

But when these events occur, they show the power of social media when harnessed by the people. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. They flopped.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. How far is too far with humor?

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

MAY 24, 2011

Balancing the positive news of growth is the cold reality that 59% of the AMEC members also said that they expected the dreaded AVE (advertising value equivalent) to remain a significant element in measurement programs for the foreseeable future. This is your chance to join the debate and help us to shape the credible metrics of the future.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

JUNE 17, 2016

Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. The biggest Summit event (other than the Awards, which were pretty phenomenal) took place just before it wrapped.

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Metrics Banking Conference Consultant 100

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. Image courtesy Richard Bagnall, used with permission. Here are a few excerpts. Shonali Burke (@shonali) March 5, 2013.

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CPM Handbook Comparison Consultant 204

Waxing UnLyrical

MARCH 23, 2012

Companies loved this feature because it allowed them to convert visitors into fans without much work or paid advertising on their part. They’re a terrific way to tell your story, so use them to share awards, major events and new product releases with your visitors.

eBook 245

eBook Discount ROI Facebook 245

Waxing UnLyrical

AUGUST 19, 2015

They defined impressions as “Anytime a person is exposed to a news story about the event, including social media posts.” Advertising Value Equivalency (AVE). ” No. An impression is an opportunity to see, read, view or hear a story.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 24, 2011

She has been proactive about upcoming events and promotions we are contemplating so as to plan her pitches. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. She has generated more activity than the two previous PRs combined over six months. So here goes.

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Flickr Upcoming B2B Activities 163

Waxing UnLyrical

APRIL 13, 2016

Promoting various events and webinars. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken. Writing a post about your business or service. ALS #IceBucketChallenge.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

JUNE 2, 2011

With the previous PR pros, we’d been having weekly meetings that went over PR, marketing events, and R&D (new flavors/products). Several times in the first three weeks, events were mentioned as “perfect fits&# for certain media outlets, only never to be heard of again.

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How To Vocus Blogger Meeting 191

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Blogger Issues Review 184

Waxing UnLyrical

JULY 18, 2012

Jeff and I started chatting about the event, the food and our experience so far and I asked him what his role was. That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising. His answer: a Food Truck Advisor.

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Industry Skills Blogger Travel 235

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Is location important?

Brands 177

Brands Vocus B2B Blogosphere 177

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. The Business Journals (#bizjournals) believe you can. What is # SocialMadness?

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

AUGUST 7, 2015

Mark is keynoting and it will be an amazeballs event. Btw, if you’ll be in / can get to the DC area on August 27, you should come to xPotomac 15 , which Geoff Livingston , Patrick Ashamalla & I are co-hosting. The discount code SHONALI will get you 20% off.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

APRIL 15, 2016

in-person elements, such as travel to an event location. where it will parade its “influencers” in front of potential advertisers. So we suggested things like: short-form content (e.g. tweets, Instagram posts, etc.). long-form content (e.g. blog posts, maybe even building to a blog community). … and so on.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Postrank Tourism WordPress 134

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind.

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Ads will also continue changing as users type, which could decrease click-through rates.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. About 30 percent could accurately recall at least one company with a commercial, but respondents had low confidence in their memory , indicating that they “thought&# that the company had a commercial.

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Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 13, 2011

Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) I contacted a small biz owner whose products I really liked, and had come across unexpectedly, to see if shed be willing to do an interview with me for either WUL, or.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others. On the other hand, 22% of companies choose to feature an inside look.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 1, 2010

Some areas of measurement and metrics we’re excited to collaborate with NYU on include: ~ Social media measurement: best practices, industry standards and techniques ~ The elimination of AVEs (advertising value equivalents) and the establishment of new value metrics for public relations ~ Focus on educating professionals, clients and the business community (..)

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising.

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

APRIL 19, 2018

You can organize conversations, invite certain people to certain channels (like a channel for volunteers, one for the board, one for everyone working on a certain event) and even search conversations. Google Grants : Google Grants offers nonprofits $10,000 in Adwords advertising each month. year for the premium version.

Tools 191

Tools Marketing Hubspot Discount 191