Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

People who go to as many networking events, conferences, and happy hours as they could just to be a part of the energy around them. Where’s the PR, advertising, and marketing community in all of that? People who care more about making an impact rather than getting a promotion.

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Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. The best PR pros do a lot more than Tweeting, drinking with press contacts, and attending events. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. Excited yet?

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Keeping Gov 2.0 Fresh

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 The next day I picked the name and designed a simple interface, most of it while riding BART home from an event. We’re in the process of creating an event series focused on local open government/Gov 2.0

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Grading Social Media

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 I’ve announced this post to my Advertising Seminar Class and we are exited to ask you questions about it on Wednesday! Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Gov 2.0 91
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Do You Know Where Santa is Tonight? | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 advertisement for children to call Santa misprinted the telephone number. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof.

Education 135