Small Business Mavericks
MARCH 26, 2011
It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising.
Small Business Mavericks
JULY 27, 2015
Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Find a networking event in your area and attend at least one meeting. Another take on this is to find a niche industry event that meets anywhere.
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Small Business Mavericks
FEBRUARY 17, 2015
Host an event — I like Erin’s idea of a “thank you” networking event for old, new, and potential contacts. Look for advertising opportunities offline — local papers and events are great places to put some ads that point people back to your site.
Small Business Mavericks
MAY 20, 2012
Paid Advertising – newspapers, billboards, television, radio. Paid advertising has been around for a long time. The online equivalent is pay-per-click advertising, banners, and video. Sponsoring sporting events, schools or charities made good sense – you were out there shaking hands and making friends with the world.
Small Business Mavericks
JANUARY 17, 2018
This is proof that advertising with Facebook is a powerful and cost-effective advertising vehicle. You’ll need to go much deeper into Facebook’s advertising platform to reach new prospects. Facebook can help you target far more precisely when it’s able to track activity and events on your website. Beyond the boost.
Small Business Mavericks
FEBRUARY 4, 2013
It’s one of the most watched events on TV every year. Radio advertising. The top trending topic on Google+ this morning is #SuperBowl. The same topic is also trending on Twitter. It’s not hard to see why the Super Bowl is a trending topic on any social media. Then there’s the half time show. Billboards.
Small Business Mavericks
JANUARY 22, 2012
In fact, you can often see video footage of an event that was taken via cell phone. People love to show off, so if you advertise a campaign that encourages those traits, you may be able to build and further develop your brand. So how are marketers using this to advantage?
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