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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. This is possible with the help of standard events, custom events, and custom conversions. Events: This is how we define an important action.

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How To Use AI-Based Programmatic Advertising To Promote Virtual Events

The Social Media Hat

The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat. Get the right message to the right client at the right time.

Eventful 173
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

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Advantage+ Shopping Conversion Events

Jon Loomer

When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. The conversion event was originally locked in as Purchase. Now you can select from any of your standard and custom events. You don’t even technically need to select an event that has anything to do with the purchase flow.

Eventful 145
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Differences Between Custom Events and Custom Conversions

Jon Loomer

Meta advertisers have plenty to get confused about. But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Are they used for reporting?

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Custom Events Aren’t Updating

Jon Loomer

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. Go to the Overview tab of your Events Manager and find the custom event in question.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.