Mindjumpers

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How Users Engage With Advertising on Facebook

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Online version of the Boston Globe is partner on BrandBowl and will be promoting the event and hosting it on their site.

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What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

Each day, Oreo shared an image of a cookie depicting all thinkable (and unthinkable) events of the day in question, such as important milestones or current events. Using milestones and popular-culture events to engage. Combining the offline and online worlds.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. To reach your fans, Facebook urges marketeers to resort to advertising to promote messages more broadly.

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Facebook Reactions – Three Months On

Mindjumpers

One really interesting thing to come out of this so far was Facebook’s first ever testing of a temporary Reaction – a flower for Mother’s Day in the US (and other countries that celebrate this event in May). This shows their intentions for the future and the massive potential for customised actions on one-off days or events such as this.

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The New Feature ‘Connections’ on Facebook Helps in Better Ad Targeting

Mindjumpers

Tweet Facebook is all set to be the master database and best available platform for advertising. Earlier this week, we discussed the introduction of creative library for ad manager in our blog, now we will look at another development, which has made advertising on Facebook a better bet. Here’s how : Run a wide and inclusive campaign ?Click

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OliveWoo – The First Location-based Date Service

Mindjumpers

About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco. Since forming in March 2006 more than 5,000 people have signed up to attend monthly standing room only events.