Josh S Peters

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The GAP, ROI, and Awareness

Josh S Peters

This can take the form of a discount card, some kind of point system, or keeping a list of your best customers and having an event in their honor. Marketing this event or program is the point in this campaign. It doesn’t look like an acquisition or lead generation campaign on the surface. That leaves us with Awareness.

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Search and Social Weekly (1.9)

Josh S Peters

Photos, news articles, maps and events all look brighter and more beautiful… 7. Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred via AllFacebook.

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