Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. You have time to actively engage with the speakers, join breakout groups and workshops or just join us all for evening events and a morning power-walk. It’s a hard thing to beat into a marketer’s head sometimes. This isn’t your ordinary talking head kind of conference.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

OCTOBER 15, 2012

Yesterday was a momentous event in advertising history. The event was broadcast live over 40 networks in 50 countries and according to the Telegraph , “more than 3 million tweets were sent about the jump including those from people encouraged by Red Bull to send their questions for Baumgartner’s post-jump press conference.”

Marketing 144

Marketing Eventful iPhone Report 144

Janet Fouts

FEBRUARY 27, 2013

Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. And now is the time to engage, because the competition is scarce. A matter of priorities.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 23, 2013

When an agency person from Ketchum advertising landed in Memphis in 2009 and said “ True Confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here! The response was predictable from Fed Ex and yet another face-palm event for those of us who watch these things.

Embedding 144

Embedding Social Media Privacy Twitter 144

Janet Fouts

DECEMBER 23, 2010

An empty profile, or worse yet–one being used to advertise the service that created them for you–isn’t doing your brand any favors. People recognize me all the time at networking events and speaking gigs from my profile pic. Did you use a service like Claim.io that sets up hundreds of accounts for you or your brand?

Netvibes 133

Netvibes RSS Feed Feedly 133