Akamai Marketing
JANUARY 1, 2015
Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. We then advertised these posts to our highly targeted audience using a small but effective Facebook advertising budget. We used promotions on Facebook to build this list.
Akamai Marketing
SEPTEMBER 13, 2011
Having a large audience is important in the advertising world. Events have the potential to create community, but simply attending or hosting an event does not create community either. Audiences are disengaged: Generally speaking, one reason a large audience is necessary in advertising is that the response rate is low.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Akamai Marketing
JUNE 29, 2011
Social Media benefits from integration: From email marketing to event marketing to advertising, the ways in which you can make your marketing program stronger using social media is almost limitless. Print advertisements are usually set in stone 2-6 weeks in advance.
Akamai Marketing
FEBRUARY 3, 2011
The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Real is better.
Akamai Marketing
MARCH 1, 2011
Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. What I like: Unobtrusive: Its a single email once a day. The paid version provides for ad-free emails. All Rights Reserved.
Akamai Marketing
FEBRUARY 9, 2011
The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. If you thought that 2010 was a big year for digital marketing, you were right. All Rights Reserved.
Expert insights. Personalized for you.
100 
Let's personalize your content