Jon Loomer

OCTOBER 18, 2023

If you use custom events , you need to read this. Go to your Events Manager, and you may see this message to “Verify your custom website event(s).” Let’s discuss… What Are Custom Events? Verify Your Events As I write this, the requirement to verify custom events is rolling out.

Eventful 159

Eventful Overview Notification Study 159

Jon Loomer

FEBRUARY 12, 2024

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

Advertising 182

Advertising Campaign Cost Conversation 182

Jon Loomer

NOVEMBER 6, 2023

Why aren’t your custom events updating? I’ve been hearing from advertisers who aren’t getting reporting for their custom events. They’ve been using these events for months or years, and they just stopped populating. Go to the Overview tab of your Events Manager and find the custom event in question.

Eventful 149

Eventful Overview Advertising Report 149

Jon Loomer

JANUARY 29, 2024

And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. There are two common mistakes that I see advertisers make related to ad set optimization… 1. But beyond that, the objective isn’t as powerful as many advertisers think. Anything you’d add?

Advertising 158

Advertising Conversation Campaign Eventful 158

Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

Eventful 178

Eventful Conversation URL API 178

Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Custom events require code and allow you to freely define actions beyond standard events using custom triggers. Custom events require code and allow you to freely define actions beyond standard events using custom triggers.

Eventful 148

Eventful Conversation Embedding API 148

Jon Loomer

SEPTEMBER 25, 2023

Here’s the best way to measure quality traffic with Meta advertising… The home base for my business is my website, and the engine that makes it go is my blog. I write 100 blog posts per year, and sometimes more, teaching the most advanced strategies of Meta advertising. They don’t just visit and click away, of course.

Eventful 148

Eventful Advertising Engineering Course 148

Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

Advertising 149

Advertising Conversation Cost Video 149

Jon Loomer

JANUARY 8, 2024

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

Advertising 166

Advertising API Apple Privacy 166

Jon Loomer

MARCH 20, 2023

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. Create a separate event.

Eventful 176

Eventful YouTube Embedding Course 176

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. In this post, let’s talk about the many times this choice comes up for advertisers.

URL 179

URL Eventful Conversation Advertising 179

Social Media Today

JULY 27, 2023

Pinterest will showcase its latest business tools at the virtual event.

Eventful 139

Eventful Advertising Tools 139

Jon Loomer

SEPTEMBER 20, 2023

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. Is the wrong event reported? Is the event firing?

Eventful 167

Eventful Conversation How To Report 167

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

Eventful 144

Eventful Conversation Report API 144

Jon Loomer

JANUARY 5, 2024

There’s a reason you don’t see results for custom events. Next I covered that you needed to verify your event. Here’s the scenario you may run into now… You verified the custom event, which allows you to add a column for it. Events Manager shows that the events are happening but it’s not reflected in Ads Manager.

Eventful 111

Eventful Notification Issues Advertising 111

Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

Eventful 179

Eventful URL API Price 179

Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. Optimization Event Your optimization event matters. When this happens, consider switching to an optimization event that will result in more daily volume. Far too often, advertisers try to outsmart the algorithm.

Advertising 179

Advertising Cost Issues Campaign 179

The Social Media Hat

AUGUST 30, 2022

When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. A clever event marketing tactic you can implement is teaser advertising. You also must give people a reason not to miss it out!

Eventful 191

Eventful How To Advertising Social Media 191

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Here’s a sampling of the questions that can be found there: When configuring events, some are displayed as “Hidden.” How do we manage the 8-event limit? The margin for error is small.

Advertising 216

Advertising Resources Facebook FAQ 216

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. To make the most of the pixel, you need to utilize Facebook pixel events on your website. What Pixel Events Are. Standard Events.

Eventful 198

Eventful Facebook Conversation Advertising 198

Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. This will impact virtually every aspect of our advertising, in some ways that aren’t yet clear. But one of the most important: Negatively impacting Facebook advertising audiences. Limited Reporting: Aggregated Event Measurement.

Advertising 213

Advertising Aggregator Facebook Eventful 213

Jon Loomer

FEBRUARY 15, 2022

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

Eventful 197

Eventful API Aggregator Facebook 197

Jon Loomer

APRIL 4, 2022

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. You can set up conversion events to fire on your website when people perform important actions.

Eventful 197

Eventful Report Facebook Embedding 197

Jon Loomer

JULY 5, 2023

If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. Only the most advanced and adventurous advertisers should bother with Bid Caps. When should you use this?

Advertising 163

Advertising Strategy Cost CPA 163

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. I have a saved report I call “The Good Stuff” that includes columns for everything I care about: Standard events, custom events, custom conversions, custom metrics, engagement, delivery, and everything in between. Be careful. I love metrics.

Metrics 164

Metrics CPM Advertising CPC 164

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Let’s take a closer look at what the limitation meant, what happens with the change, and how this will impact your advertising.

Eventful 197

Eventful Campaign Aggregator Facebook 197

Jon Loomer

MAY 17, 2023

This is about the importance of ethics and Meta advertising. There are advertising guidelines that you are expected to follow. Don’t Bend the Rules Some advertisers know the rules so that they can bend them. What about the pixel and tracking events? It is a choice to be ethical. Oh, I know. Some think so.

Advertising 182

Advertising Guidelines Reputation Affiliate marketing 182

Jon Loomer

OCTOBER 25, 2023

Custom events are one of my favorite tools for Meta advertising. Custom events are conversion events that occur on your website and fall outside of the predefined standard events. When people perform these events, you can use them for optimization, reporting, and targeting.

Eventful 86

Eventful Training Report Advertising 86

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. Really easy.

Eventful 193

Eventful Tools URL Issues 193

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. Let me explain… Why this Happens.

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

Advertising 161

Advertising Real Estate Cost API 161

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Delayed Access to New Configured Events.

Advertising 217

Advertising Aggregator Facebook Eventful 217

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. If this doesn’t make sense to you, allow me to explain… What are Custom Events? There are two kinds of events: 1. But custom events needed another step.

Eventful 214

Eventful Facebook How To Conversation 214

Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

Advertising 175

Advertising Video Metrics Issues 175

Jon Loomer

MAY 21, 2023

When it comes to Meta advertising, less is more. But even in the cases of big budgets, there are examples of advertisers who are hurting their results by trying to do too much. I get there are times when you can’t get enough conversion events to help the algorithm learn. Keep it simple. Yes, there are exceptions.

Advertising 178

Advertising Campaign Groups Groups 178

Jon Loomer

FEBRUARY 22, 2021

As advertisers prepare for the iOS 14 prompt to go live, the loudest complaints are related to the 8-event limit. Either they are unable to configure their eight events or limiting optimization to eight events is far too restrictive for their business model. Events on an Unowned Domain (Ecomm Platform).

Eventful 195

Eventful Small Business Advertising Report 195

Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. When creating a purchase event, you’ll need at least the following information: Product Name. For more resources on pixel events, go here. This approach should work for any of the standard events. The ChatGPT Prompt.

Eventful 203

Eventful Facebook Price Process 203