Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. 2 Responses to “Where Should You Spend Your Marketing Time? Social media is fun.

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

MARCH 26, 2011

It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Bing (or Windows Live), and smaller PPC search engines. But then Facebook became the popular social network and introduced its own PPC advertising model.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. Update your blog daily. Is this hard?

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Twist Image

MARCH 15, 2013

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? Over time, this role has changed.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Twist Image

SEPTEMBER 6, 2013

Marketers haven''t been negligent in this regard. You can''t see something on the Internet without it being surrounded in ads, sponsored by a brand or even created by a brand as a means to do something more than saturate the public with advertising. For my advertising dollar, the most interesting aspect is still the one of impressions.

Marketing 94

Marketing Press Release Wireless Advertising 94

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196

Directory SEO B2B Real Estate 196

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. Even today less than 20% of all press releases put on the wire services are optimized for search.).

News 73

News Press Release Content Syndication 73

Bill Hartzer

FEBRUARY 10, 2015

The search engine optimization industry has changed. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? And the ones that are acceptable won’t necessarily boost a website’s search engine rankings by themselves.

SEO 60

SEO Press Release Directory Engineering 60

Bill Hartzer

NOVEMBER 11, 2010

The company, in a press release today, says that they plan to phase out Business.com, primarily a national business-to-business sales and marketing operation and focus exclusively on the Dex One business. Tags: Search Engine Marketing business business.com web directory. Add this to Mister Wong. Share this on Mixx.

Directory 127

Directory Press Release Technorati StumbleUpon 127

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. Blogging / Content. Business / Career. Keywords are the, well, key.

Mashup 130

Mashup Resources Products Press Release 130

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Twist Image

AUGUST 16, 2011

Spam is most irritating because it gets lumped into marketing. Spam is not marketing. I get frustrated (beyond words), when the media portrays spammers as marketers. Then again, Marketing has not done a great job of distancing ourselves from these types of people. press release. Tags: advertising.

Press Release 101

Press Release Wikipedia Journal Advertising 101

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. There are probably much better places to advertise.

Facebook 107

Facebook Automotive Press Release Banking 107

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Twist Image

JULY 11, 2018

Without having full exposure, I'm willing to bet that that the ecommerce database, email marketing database and loyalty database are, simply put, not one database. Again, this is a brand where the executives and their PR machines are quick to talk about industry leading innovation and digital marketing capabilities. database marketing.

Airlines 60

Airlines Retail Loyalty Hotels 60

Bill Hartzer

SEPTEMBER 22, 2010

If you would rather not engage in blogging, you will find alternatives that can nonetheless help you drive qualified traffic and leads for your company Internet site, as a blog might, and to obtain the search engine ranking advantages a blog might bring. When your company issues a press release, keep these bloggers inside your outreach plans.

Press Release 112

Press Release RSS Blogger Airlines 112

Pixlee

FEBRUARY 15, 2018

Per the IAB’s Press Release , this new research declared “that companies like Warby Parker, Glossier, and Away are not ‘interesting curiosities,’ but instead represent an enduring shift in the way the consumer economy operates.”. The Internet and social media allow these direct brands to have one-to-one conversations with consumers.

Research 40

Research Brands Press Release Authentication 40

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. These are those links.

Social Media 167

Social Media Flipboard Press Release Trends 167

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Newspapers and magazines survive through advertising and newspaper sales. The advertising has gone elsewhere and they want to charge for News? Ask an optician and he will tell you why. It happens.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. This post will difinitly help me with my advertising website. This post will difinitly help me with my advertising website.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. But it’s those commercial queries that are so desirable to advertisers.

News 121

News Press Release Survey SEO 121

Pixlee

FEBRUARY 14, 2018

” Per the IAB’s Press Release , this new research declared “that companies like Warby Parker, Glossier, and Away are not ‘interesting curiosities,’ but instead represent an enduring shift in the way the consumer economy operates.”. This is simply, to use Rothenberg’s words , “the code of the new consumer economy.”

Research 40

Research Brands Press Release Authentication 40

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

Press Release 129

Press Release How To Radian6 Blogger 129

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market.

Social Media 168

Social Media Marketing Small Business Cost 168

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Small Business Mavericks

MARCH 27, 2011

Which site do you think will have better search engine rankings? That’s the best article marketing you’ll ever get. That’s the best article marketing you’ll ever get. If you said the site with content on it, then you win a new toaster over (just kidding, but you’re pretty smart).

Case Study 98

Case Study Press Release Small Business Adwords 98

Adam Sherk

JULY 13, 2010

Where Do You Want Your Social Media Press Releases to Live? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Does Google News Sitemaps New Format Help Publishers? But, that’s not based on anything but my surmise.

Press Release 141

Press Release SEO News Survey 141

Social Media Network Marketing

SEPTEMBER 20, 2010

Monday, September 20, 2010 How To Know If Social Media Network Can Help Your Business We have all heard that Social Media Network is to be integrated into the overall marketing plan. Many a times industrial and manufactures think that they may not find Social Media path a very fruitful marketing endeavor. Unported License.

Social Media 78

Social Media How To Reputation Marketing 78

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter. 60+ Creative Marketing Ideas For Small Businesses.Then, if you’re really feeling stumped for ideas, consider these 1.

Small Business 98

Small Business Marketing Compete Directory 98

Adam Sherk

JUNE 5, 2009

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Publishing 100

Publishing Google NoFollow Guidelines 100

Social Media Network Marketing

OCTOBER 4, 2010

Social Media Networking is part of the overall marketing scenario. Our Social Media efforts are an extension of the brand 's overall marketing efforts. Just like any other aspect of marketing like advertising [print, tv, radio, outdoors etc], Social Media is also one of these. It is similar to Page Rank.

Social Media 63

Social Media Brands Press Release Directory 63

Bill Hartzer

APRIL 10, 2009

As you might recall, a while back I talked about Leapfish, the world’s fastest search engine. Type a domain name into their search engine and they will attempt to put a dollar figure on it, telling you how much it’s worth. Now, Leapfish has brought back a popular feature of their site, their domain name appraisal service.

Domain Name 103

Domain Name Engineering Press Release Adsense 103

Writtent Blog

NOVEMBER 27, 2023

You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral. So, just what is content marketing ? This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content. What is highly valuable information?

Content 98

Content Press Release Marketing Case Study 98

Adam Sherk

JANUARY 28, 2010

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.

iPad 129

iPad Apple News iPhone 129

Proactive Report

SEPTEMBER 3, 2009

The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. Understanding search engine optimization, how to develop a web content strategy based on listening to your customers and watching your analytics should be included on that list of skills to master in 2009 and 2010.

Training 65

Training Social Media Press Release Domain Name 65